Rise of the pop­u­lar dou­ble cab bakkie

Zululand Observer - Monday - - ZO MOTORING -

The choice be­tween a sin­gle or dou­ble cab is based solely on the prospec­tive owner’s needs and the pur­pose for the ve­hi­cle.

Where dou­ble cab ve­hi­cles are fam­ily ori­en­tated be­cause of the ad­di­tional pas­sen­ger space, a sin­gle cab’s aim is pri­mar­ily as an util­ity ve­hi­cle aimed at in­di­vid­u­als who re­quire more load­ing space, be it for a hobby or work pur­poses.

Light­stone, the provider of ve­hi­cle in­for­ma­tion, shares find­ings on ve­hi­cles sold in the last five years within the util­ity cat­e­gory.

A to­tal of 30 644 one-ton dou­ble cab util­i­ties were sold through dealer net­works in 2012 as op­posed to 48 104 one-ton sin­gle cabs in the same year.

Five years later, in 2017, anal­y­sis of the first 10 months in­di­cate that more than 39 000 dou­ble cabs have been bought in com­par­i­son to 37 000 sin­gle cabs.

This sig­nif­i­cant change in buyer be­hav­iour came about in 2016 when, for the first time in the one-ton mar­ket, dou­ble cabs out­sold sin­gle cabs.

Ac­cord­ing to Hein Coet­zee at Light­stone Auto, this change in the mar­ket is at­trib­uted to the fact that man­u­fac­tur­ers are of­fer­ing dou­ble cabs with im­proved lev­els of drive­abil­ity, lux­ury and com­fort.

‘With all the lat­est at­tributes dou­ble cabs are be­com­ing a re­al­is­tic al­ter­na­tive to the pre­vi­ously mod­ern Sports Util­ity Ve­hi­cle,’ says Coet­zee.

A ve­hi­cle that has be­come the bench­mark in the dou­ble cab seg­ment is the Ford Ranger.

This ve­hi­cle be­gan the process of chang­ing the way con­sumers looked at dou­ble cabs when it was orig­i­nally re­leased in 2011.

The new and im­proved Ranger was launched dur­ing the lat­ter part of 2015, along with the new Toy­ota Hilux, Isuzu KB and the Volk­swa­gen Amarok, which were all launched within a nine-month win­dow.

The in­tro­duc­tion of up­dated ve­hi­cles, par­tic­u­larly from the lead­ing ve­hi­cle brands, usu­ally gen­er­ates a fair amount of in­ter­est.

The hype, al­lied to the SUV­like qual­i­ties the man­u­fac­tur­ers in­tro­duced with these new dou­ble cab ranges, quickly cat­a­pulted the body shape past the sin­gle cab.

The spike in sales dur­ing 2016 can be at­trib­uted not only to the launch of the up­graded ver­sion of the Ranger, but also to an amal­ga­ma­tion of all the new and im­proved dou­ble cab of­fer­ings on the mar­ket.

Sales of the Ranger dur­ing this pe­riod is an in­di­ca­tion of the dom­i­nance of the model in this seg­ment.

One of the most sig­nif­i­cant find­ings by Light­stone is that since the be­gin­ning of Jan­uary 2015, 41% of all dou­ble cabs sold in SA have been Ford Rangers.

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