Tra­di­tion and innovation

AutoRevista - - Editorial -

The au­to­mo­ti­ve industry has been trans­for­ming the world sin­ce the end of the 19th cen­tury. This in­ven­tion has per­mea­ted our so­ciety, cau­sing such an im­pact that en­ti­re shows and ex­hi­bi­tions are dedicated to it. One of them — the Bar­ce­lo­na Mo­tor Show — held its first event in 1919. Two years be­fo­re its 100th an­ni­ver­sary, the ex­po is ex­pan­ding its hall­mark ro­le as an OICA-en­dor­sed show­ca­se for new mo­dels by adop­ting a no­vel ap­proach that brings it in li­ne with the ra­di­cal trans­for­ma­tion that the au­to industry is un­der­going. The pro­duct that reaches the end user is chan­ging so much — be­cau­se of the de­vi­ces it in­cor­po­ra­tes, how it in­ter­acts with its su­rroun­dings and how it is ma­nu­fac­tu­red — that each new launch at a show me­rits ex­pla­na­tion and analy­sis. That is why the industry it­self — as Au­toRe­vis­ta re­veals in se­ve­ral in­ter­views in this issue — speaks out in fa­vour of an ini­tia­ti­ve that in­tends to be just as dis­rup­ti­ve as the cu­rrent moment. Hen­ce the re­mar­ka­ble ex­pec­ta­tion that Au­to­mo­bi­le Bar­ce­lo­na is ge­ne­ra­ting with the Con­nec­ted Hub, which offers pre­sen­ta­tions by tech­no­logy aut­ho­ri­ties in the Ins­pi­ra­tion Are­na, as well as the chan­ce to experience this new reality th­rough the Innovation Squa­re and the Con­nec­ted Street. It is a highly am­bi­tious wa­ger that will need to be as­ses­sed at the clo­se of the show, in which SEAT, which as­pi­res to mark a new mi­les­to­ne in its his­tory, will par­ti­ci­pa­te on­ce mo­re.

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