Promoting Benidorm

Benidorm Resort is a platform set up by ABRECA – a Benidorm bar and restaurant association, Rosember Real Estates and Apartmentos Nicaragua as a new way of promoting the resort in a safe and positive light. The group’s philosophy is to inform everyone that Benidorm is open; it is safe; and ‘ united we are stronger’. This week they welcomed their first clients, who are able to stay in safe and certified tourist apartments and have breakfast, lunch and dinner in 50 of the town’s bars and restaurants who are participating in the programme. The fourday bank holiday weekend highlighted the success of this collaboration and November already has reservations at 50%.

There has been much interest and publicity which has resulted in reservations by the French, Belgian, Dutch, British and Italian markets, they noted.