Excelencias from the Caribbean & the Americas

Exquisite and Unique Blend

- TEXT / RAMÓN REIGOSA LORENZO PHOTOS / RAÚL ABREU, HABANOS, S.A. & EXCELENCIA­S ARCHIVES

TRINIDAD OR THE HOLY TRINITY WAS THE THIRD VILLAGE FOUNDED IN CUBA BY SPANISH CONQUEROR DIEGO VELÁZQUEZ DE CUÉLLAR IN THE EARLY DAYS OF 114. TODAY, THE OTHERWISE KNOWN AS CITY MUSEUM OF THE CARIBBEAN TREASURES A HISTORIC CENTER DECLARED WORLD HERITAGE BY UNESCO BACK IN 19

When you hear the name Trinidad, most people in Cuba, the Caribbean, the Americas and the rest of the world think of a beautiful city located in southern Cuba, in the Sancti Spiritus province. Having one of the most beautiful and preserved architectu­res in America, the city is also known as the city museum of the Caribbean. Trinidad or the Holy Trinity was the third village founded in Cuba by Spanish conqueror Diego Velázquez de Cuéllar in the early days of 1514. The village first settled in the vicinity of Jagua Bay and moved to its present location in 1515. Its economy has experience­d different stages, from magnificen­ce to decadence. Nonetheles­s, the city has risen from its ashes every time and thanks to the restoratio­n and preservati­on work undertaken by specialist­s, as well as the love and care given by its citizens, Trinidad's historical center and its Sugar Mill Valley were declared World Heritage by UNESCO back in 1988.

Its name was chosen for a Habano brand in 1969, exclusivel­y used for a long time as special gift of the Cuban State to senior officials around the world. In February 1998, it was launched for the first time to the public consumptio­n in an opening ceremony held at the Habana Libre Hotel. The initial version came out in a unique format with the vitola Fundadores.

Quite obviously its sponsors, by choosing the name, must have taken in mind not only the tribute paid to the village, but also the many converging features between the cigars and the idyllic site. Habanos Fundadores had the mission — as the old village had— to pave the way for the future.

The vitola stock increased with the launching of Reyes, Coloniales, and Robusto Extra. In 2009, the Trinidad Robusto was released to complete the range of the brand. As it can be seen, each name of the vitolas has a close relation with a city that recalls the colonial environmen­t of Cuba and was the target of royal orders and concerns.

A new commercial name was introduced back in 2014: Vigia, from the Torres factory vitola. Both names make reference to areas close to the village such as Valle de los Ingenios (Sugar Mill Valley), where watchtower­s —built to

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