MillenniumIT helps Dialog improve relationship, campaign management

MillenniumIT, a leading technology solutions provider, announced yesterday that together with its partner, Sakonet USA, a world leading CRM solutions provider, it has successfully completed the implementation of Oracle’s Siebal Campaign Management module at Dialog Axiata, Sri Lanka’s leading mobile telecom market.

This implementation, the first of its type in the country, replaces a manual campaign management process, which has been in practice for over a decade at Dialog. The Campaign Management module enables Dialog to provide end-to-end marketing and customer engagement practices to its customer base bordering eight million.

MillenniumIT Vice President Information Infrastructure and Applications Business Samantha Ratiyala said, “We are happy that Oracle’s Siebel Campaign Management is now live at Dialog, representing another first in the island implementation by MillenniumIT.

Dialog will now be able to increase efficiency of its multi-channel campaigns whilst at the same time increasing the effectiveness of its customer engagement. This will result in increased customer satisfaction and higher revenues which will help Dialog maintain its position as the market leader.”

Dialog Axiata Senior General Manager Insights and Customer Value Management Rodzina Laxana said, “Dialog is proud to announce the successful implementation of its Campaign Management System with its technology partner MillenniumIT.