Search for ‘BIC Twin Lady’ brand ambassador contest concludes successfully

BIC Twin Lady razors, marketed in Sri Lanka by Darley Butler & Company Limited, conducted an extensive islandwide search for a young lady to act as its brand ambassador.

The search was spearheaded by a media campaign in leading newspapers, which attracted a large number of entries.

Unlike the selection of most brand ambassadors who are popular personalities, the search was open to the public.

Commenting further Darley Butler & Company Ltd CEO Personal Care Ghaffar Gouse said, “By opening this to the public we were able to attract smart young ladies who are very representative of our BIC Twin Lady brand from all corners of Sri Lanka.

We needed a fresh face to lead our brand in all future sales and marketing promotions and someone who could easily relate to our target group. We were happy with the response to our media campaign.”

After t he i nitial selection round in March this year, the final selection took place at the BMICH recently from amongst 25 finalists. A distinguished panel of judges included Umayangana Wickramasinghe – popular young actress, Shiromi Priyadhashini – popular TV personality,. Ghaffer Ghouse – CEO Personal Care Products at Darley Butler & Company Ltd, Barry Juriansz – Managing Director of Ribbs N& L (Pvt.) Ltd and Aruna Hewapathirana – Creative Director of Ribbs N & L (Pvt.) Ltd. The selection criteria were based on personality, general appearance, confidence and overall aptitude and capability t o act as an effective brand ambassador. The brand ambassador will be primarily responsible for the ongoing brand activation project ‘Suwanda Pirunu Sumudu Ruwak’ conducted by the company at garment factories around the Greater Colombo area. She will be an active participant at every event in the future. This programme, which targets women garment factory workers, showcases a grooming session conducted by a reputed beautician to help them improve their acceptance in public and amongst their peer group. This will also create an opportunity for the brand ambassador to gain social recognition and fast track her personal career.

The smooth, double bladed ‘BIC Twin Lady’ razors perform effortlessly without causing any damage even to sensitive skin as it has been carefully designed after years of research. Moreover, BIC Twin Lady is a healthy non-toxic product that has the ability to easily reach every sensitive part of the body due to its economically designed body and head.

Today, BIC Twin Lady is the most popular razor for ladies in the market due to its proven quality and very affordable price of just Rs.55. The BIC Twin Lady razor is specially manufactured for ladies by BIC France, is a product that protects the user from skin abrasion that can be caused when one uses harmful and toxic creams and other hair removal products.

In other words, BIC Twin Lady is an affordable, trendy product that helps ladies to maintain a healthy skin and remain well groomed all day. Darley Butler & Co. Ltd, which has a reputed name for more than 160 years, has consistently given customers the best results from their range of quality personal care products and has positioned the BIC Twin Lady razor as a fashion accessory and essential grooming tool.

In t his manner t hey hope to mitigate the unwanted social stigma associated with ladies shaving. This strategy is gradually proving to be successful.