Daily Mirror (Sri Lanka)

Atlas introduces school back packs

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Atlas believes in encouragin­g children to realise their potential and believes that a better future can be unlocked through education. Atlas demonstrat­es its vision by providing quality userfriend­ly tools (school and office stationary) to inspire them to enjoy each step of learning i n t he journey of life.

Taking another giant step in partnering parents and children Atlas, t he leader in school stationary in Sri Lanka, recently launched school back packs under its corporate brand Atlas to the local market.

Atlas is a brand that is connected t o t he fabric of life in every home across the island and strives to understand and respond to the challenges and problems faced by parents and children i n daily life. It is well known that children often have to carry a load of books to school and many have been the pleas of mothers to find a lasting solution to a comfortabl­e bag that lasts the school year. Many children too have suffered back aches as a result of poor posture and the use of school bags which are not suitable for extended use with a high weight.

Atlas back packs are designed with special features to provide optimum comfort, ease of use and is produced with water resistant PVC material, with inner lining for enhanced durability.

The ‘comfy curve’ adjustable shoulder straps, is a special feature in the Atlas back pack. They are padded with poly ethalyn foam and not recycled material and is covered with air mesh to li mit perspirati­on and enhance the level of comfort. These are ergonomica­lly shaped to give maximum comfort to the neck area.

Air mesh and padding have also been added to the back panel of the bag to increase the air flow. This reduces perspirati­on and enhances comfort around the spine area. Air mesh and flexible piping have been added to side pockets to make it stretchabl­e, which facilitate the ease of use. Accessorie­s such as zippers and buckles have been secured from reputed sources to ensure good quality. PP tape instead of woven tape has been used for inner seams to enhanced strength, durability and neatness.

Produced locally under a stringent quality control processes, the Atlas school back packs are produced in attractive designs suitable for both boys and girls.

Commenting on the newest addition to the Atlas portfolio, the company’s CEO Hamza Muhammad said, “Now with the addition of the Atlas school back pack we will provide students with a t otal solution for t he school requiremen­t. This product will enhance the lifestyle of students who face the task of carrying a heavy l oad of school books to class.”

 ??  ?? Marketing Director Ramani Samarasund­ara handing over the first Atlas school bag to CEO HamzaMuham­mad
Marketing Director Ramani Samarasund­ara handing over the first Atlas school bag to CEO HamzaMuham­mad

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