Godrej discovers country’s best marketing brains through ‘Imminent Marketer’
Godrej Sri Lanka, a leading FMCG manufacturer of household and personal care products, partnered with the Department of Marketing Management of the University of Sri Jayewardenepura to discover the best marketing brains in Sri Lanka.
‘Imminent Marketer 2015’, the fourth consecutive business challenge was attended by the management and marketing departments of the Universities of Colombo, Sabaragamuwa, Kelaniya, Ruhunu, Peradeniya, Wayamba, Jaffna, Uva Wellassa, Eastern and SLIIT.
The ‘Imminent Marketer’ is conducted annually with the view of developing communication, analytical and team working along with leadership skills in marketing undergraduates.
Imminent Marketer competition consisted of a series of marketing tasks including crafting of a corporate strategy for Godrej Sri Lanka, activation strategy for Good knight fast card and a digital task for Godrej Stella air freshener. The competition was followed by an awarding ceremony, where the winning teams and participants were awarded trophies and certificates. Uva Wellassa University was adjudged as champions of the competition where the Ruhuna and Wayamba universities secured second and third places respectively. Eastern University was awarded the best communicating team award and Uva Wellassa University was selected as the best visualizing team. Uchitha Wijesinghe of University of Ruhuna was awarded the best presenter of the competition.
Commenting on this partnership, Anurag Jain, Country Manager of Godrej Sri Lanka said, “Godrej is privileged to partner with the University of Sri Jayewardenepura with a view to nurture the creativity and innovativeness of marketers of tertiary educational institutions of the country.
As a progressive business organization, we are keen in providing them with a better corporate exposure and improve the ability of analysing real time business scenarios. The participants were given an opportunity to present diverse solutions for Godrej brands through this competition. We would like to thank Dr. M.A.A Malkanthie, Senior Lecturer of the Marketing Management department of the University of Sri Jayewardenepura for her invaluable support in making the event a success.”
Godrej is a multinational expanding its global footprint by leaps and bounds with a wide range of leading hair care, personal care and home care products and a major player in the Sri Lankan FMCG market. It touches the lives of millions of consumers around the world with its high quality and innovative products while providing the best assurance to you and your family.
Its brands include Godrej Expert, Aer, Abha, Goodknight, Cinthol, HIT and many more which are household names all over the country. With nearly 30 years of global expertise in this category, Good knight has recently introduced Good knight Fast Card – a new mosquito repellent format in Sri Lanka which has received tremendous response from the consumers due to its quick effect, ease of use and attractive price.