Amaya Resorts and Spas off to flying start at ITB 2017
The Internationale Tourismus Börse (ITB) took place in Berlin, Germany, from 8 to 12 March. As the leading travel trade show, ITB Berlin is the foremost business platform for global touristic offers. In addition to very high exhibitor satisfaction (over 90 percent), the numbers offer more proof.
This is where supply meets demand from 5 continents, 187 countries, 1000 top Buyers, over 10,000 exhibitors, 26,000 convention visitors, 60,000 private visitors, 120,000 trade visitors, 160,000 square meters of exhibition space and 7 billion euro turnover.
Amaya Resorts and Spas together with The Kingsbury Colombo made great strides at ITB 2017 in promoting the destination Sri Lanka to the world. Minister of Tourism Development, Christian Religious Affairs and Lands, John Amaratunga declared open the Amaya and The Kingsbury exhibition stall no.108 in hall 5.2a on 8th March 2017 as well as launched their new website amayaresorts.com and graced the launch ceremony of Amaya’s latest property ‘Amuna’ – Holistic Ayurveda Retreat at Sigiriya.
Amaya kicked off 2017 by repositioning their brands (Amaya Lake, Amaya Beach, Amaya Hills, Amaya Langdale, Amaya Bungalow, Amaya Signature, Amaya Hunas Falls and Amaya Kuda Rah in The Maldives) under the umbrella of Amaya Resorts that encapsulates and brings to life the breathtaking natural beauty of each of their locations combined with personalized care that goes into the carefully curated experiences to offer mesmerizing poetic journeys, that is uniquely Amaya.
Speaking from Berlin, Managing Director of Amaya and The Kingsbury Lalin Samarawickrama commented on the growing popularity of Sri Lanka as one of the hottest destinations to visit in 2017. It must be fully capitalized upon to enhance this further, expand our reach, grow our partnerships and never stop improving the brand ‘Sri Lanka’.
The Director, Head of Marketing and Sales Denesh Silva said “our commitment to the destination Sri Lanka will see the introduction of many novel product offerings and targeting of new segments as part of our market diversification strategies. Amuna- Holistic Ayurveda Retreat is one such brand”. The General Manager Srijith Goonaratne, also the GM of Amaya Lake has been whole-heartedly nurturing this property to make it the jewel it is today to attract a discerning clientele to the Sri Lankan Ayurveda experience. A one of kind and a must experience for those of whom that would prefer the nature’s way to a healthy life.