‘Amplus’ Digital Sinage Platform

TEAM ‘Bit Masters’ Lakmal Buddika Meegahapola, Chathusha Wijenayake, Madhawa Vidanapathirana, Chanaka Lakmal, Dinuka Salwathura, Charith Eranga

According to Madhawa Vidanapathirana, Amplus is a digital sinage platform which is a small hardware device which can be plugged in to a digital display and is converted into a digital sinage system. “The product has a camera which can detect the crowd and then it can give targeted advertisements. It can identify a person’s gender, emotion and give analytics on whether the ad is having the desired effect on the audience. Our target customers are advertisers, and small shop owners who have digital displays and TVS.”

Madhawa further said that most of the funding they were able to get by taking part and winning competitions, one in particular being the 2015 Ideamart Mora Hack which was sponsored by Dialog, after which they were able to get help from them and use their showroom facilities. This helped them a great deal when taking part in the Microsoft Imagine Cup 2016 in which they emerged 2nd place in the World which is considered as the biggest ever victory by an undergraduate group from Sri Lanka at the world stage.

Speaking of the difficulties faced he said, “Our biggest concern was how to balance this with our academics and we also had to switch from another platform to this.”

“There is a huge potential, because digital sinage is still booming. We are going to demonstrate our product at the exhibition. Right now we are in a better position because we are in our final year. So we can get more contacts and find more parties who can join us and help us,” he said