Thirteen Lankan marcom professionals to attend Cannes Lions International Festival of Creativity
Hailed as the ‘Olympics of the advertising industry’, 13 Sri Lanka’s marketing communications professionals will be taking wings to the 64th Cannes Lions International Festival of Creativity in Cannes, France which is to take place this month.
The team will go on to compete in cyber, design, media, print, film and young marketers categories of the Young Lions competitions.
Six teams emerged victorious at the local Young Lions competition, organised by Metal Factor in collaboration with the International Advertising Association (IAA), the Association of Accredited Advertising Agencies (4As) and the Sri Lanka Institute of Marketing.
Cannes Lions International Festival of Creativity Sri Lankan Representative Ranil de Silva said that these Sri Lankan professionals will carry the flag for Sri Lanka when they compete against the best young professionals in the world.
“I hope that they will bring a Lion. They will also have an opportunity to learn, network, expand their horizons and gain valuable new insights from the greatest and biggest festival of advertising,” he stressed.
The participants of the competition are as follows; Udara Dharmasena and Havishmi Sivananthan from Neo Ogilvy (Cyber category), Amrit Paulraj and Falul Hallaj from Leo Brunett Sri Lanka (Design category), Achala Ramanayeka and Kumarini Rajakaruna from Dentsu Grant (Media category), Jayana Silva and Aysha Mustafa from Leo Brunett Sri Lanka (Print category) and Causally Kathireson and Sahil Gunesekera from Integrated (Film category).
In the Young Marketer competition conducted in partnership with the Sri Lanka Institute of Marketing, Umeshinie Kurukulasuriya and Ashani Ratnayake from Nestle Lanka won the Young Marketers competition.
An undergraduate from the University of Moratuwa, Samangi Wadinambi Archchi, was selected from students from a cross section of tertiary institutes to attend the Roger Hatchuel Academy.
The Roger Hatchuel programme conducted alongside the Cannes festival is a unique academic classroom type experience which rewards creative individuals.
The festival founded in 1954, is an eightday programme that focuses on creative inspiration, celebration, education and networking. Over 40,000 submissions in 23 categories are rigorously reviewed by respected industry professionals before the highly coveted awards are presented.