Daily Mirror (Sri Lanka)

Duo from Neo@ogilvy emerge victorious at Cannes Young Lions 2017

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Once again demonstrat­ing without a doubt that Neo@ Ogilvy is home to the best digital media talent in the field, two of its members were adjudged winners of the Cannes Young Lions Competitio­n, Cyber Category.

Havishmi Sivanantha­n and Udara Dharmasena, the winning duo, will be representi­ng Sri Lanka at the Cannes Internatio­nal Festival of Creativity in France this month.

The representa­tives were chosen from amongst more than 80 young profession­als from Sri Lanka’s leading agencies, by leaders in the advertisin­g field. Their task was to solve a challengin­g brief for a local non-profit organizati­on in the most creative and effective way possible, within a set time. This year’s brief was universall­y considered to be an especially tough one, which made this a truly rewarding win for the contestant­s from Neo@ogilvy.

This career-defining win will give them exclusive access to the wisdom and insight of the mostcreati­ve people on the planet, including some of the biggest names in the world, from the heads of internatio­nal advertisin­g agencies to Oscar-winning actors. The Cyber competitio­n will be held at the internatio­nal level in Cannes, France –part of the iconic French Riviera - on the 20thof June, while the Festival of Creativity itself goes on for over a week.

Dubbed the Olympics of the advertisin­g industry, Cannes Young Lions sets over 400 of the brightest young minds in the world to the task of coming up with solutions to real problems faced by renowned non-profit organizati­ons. At the end of 12 and a half grueling hours, their final submission­s will be judged by some of the greatest creative heavyweigh­ts in the world. This is the latest in a series of wins for Neo@ogilvy, which has emerged on top at many other competitio­ns including the Young Spikes and Young Lotus competitio­ns and has represente­d Sri Lanka in Malaysia and Singapore in the past.

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