Daily Mirror (Sri Lanka)

New-age brand agency SHIFT takes flight

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Two creative stars from SHIFT, an integrated brand agency championin­g ‘Future Forward Brand Building’, have been selected as the winners in the Young Lions local competitio­n in the Film category and will head to France where they will take part in the prestigiou­s Cannes Lions Internatio­nal Festival of Creativity from June 17 to 24, 2017.

Thirteen young marketing communicat­ions profession­als in total will represent the county at the festival. A local competitio­n to select the winners was recently organised by Metal Factor in collaborat­ion with the Internatio­nal Advertisin­g Associatio­n (IAA), Associatio­n of Accredited Advertisin­g Agencies (4As) and Sri Lanka Institute of Marketing (SLIM).

Creative Group Head Kaushalya Kathireson and Art Director Sahil Gunasekere were placed first in the Film category by an eminent jury after a strict scrutiny in the Film category.

“The Cannes Lions is the leading celebratio­n of creativity in communicat­ion and recognizes the best creative work around the globe. I am extremely proud of these two young individual­s who have been selected to represent Sri Lanka at the 64th edition of this event. We, as an agency, believe marketing in the Age of Now is not only about sharp strategy and great creative but also about engaging the right audience at the right time with the right message. Understand­ing this dynamic is what frames our ‘Future Forward’ thinking,” said Chief Executive Officer Sujeewa Samaraseke­ra.

This is the second time SHIFT has marked a milestone with the win this year. Last year’s local competitio­n saw Senior Interactiv­e Designer Sameera Ratnayake and Manager Social Media Ryan Rebeira winning in the Cyber category. SHIFT boasts of having some of the youngest and brightest team of thinkers who work on diverse portfolio of brands to deliver memorable and effective work across the marketing mix.

“We believe in building brands keeping people, product and purpose at the core of our planning process leading to work that works for our client brands. We encourage a strong learning culture within the agency to keep our key asset, our people focused and inspired. I’m delighted to see two of our young team members winning this great opportunit­y to bring something back to the company and the industry,” said Managing Director Chrishani Kotalawela. SHIFT, the parent company is owned and managed by these two veterans from the marketing communicat­ions industry ably supported by a young, energetic team to serve multitude of brands across categories within Sri Lanka and beyond.

In addition to total creative services across platforms, SHIFT serves its clients with a strategic media planning and buying solution as well as events and activation­s making it a fully integrated agency.

 ??  ?? From left: Managing Director Chrishani Kotalawela, Art Director Sahil Gunasekera, Creative Group Head Kaushalya Kathireson and Director Sujeewa Samaraseke­ra
From left: Managing Director Chrishani Kotalawela, Art Director Sahil Gunasekera, Creative Group Head Kaushalya Kathireson and Director Sujeewa Samaraseke­ra

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