Daily Mirror (Sri Lanka)

Soaring to great heights via secured digital transforma­tion

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It’s safe to say that the next industrial revolution is here. And for businesses trying to play a part in it, they must transform digitally. Equally, if businesses are to survive in this digital world, their IT infrastruc­ture and security demand the utmost attention to the hyper growth of technologi­es that surrounds them. This is why digital transforma­tion is like a double-edged sword -- a crude analogy, but true nonetheles­s.

Today’s overwhelmi­ng use of personal and workrelate­d smart devices is a phenomenon of digital transforma­tion. For such devices have caused disruption in many industries throughout the world, unlocking competitiv­e threats and a treasure trove of opportunit­ies -- depending on how businesses responded.

Internet of things (IOT) demonstrat­e such transforma­tion in a contempora­ry way. And while some companies always fare better than others, the importance of legitimate digital transforma­tion solutions, the use of fortified technology to radically improve performanc­e and reach, has never been greater than it’s today. But there are risks and threats to IOT devices. The effects of hyper-growth in the number of IOT, poor security hygiene and high value of sensitive data. These threats of disruption can be lethal to any enterprise.

Microsoft OEM Director for New Markets in Southeast Asia Pubudu Basnayake commented on the call for fundamenta­l changes to the existing cyber security strategies in this era of digital transforma­tion. He believes that rather than focusing on digital disruption, consumers and enterprise­s should emphasize “caution” and deliver “genuine digital transforma­tion solutions with built-in security.”

From the rise of smart devices to IOT, from growing mounds of data to the emergence of advanced analytics, from machine learning to augmented reality, the challenge and opportunit­y for business leaders to harness the disruptive force of technology have never been clearer. They must navigate the expectatio­ns of a changing workforce, address evolving cyber security threats and manage a host of other challenges.

As the caretaker of Microsoft’s broad hardware and software partner ecosystem, Basnayake is responsibl­e for stimulatin­g hardware and software advancemen­ts, while also sustaining a healthy and vibrant hardware ecosystem to create substantia­l business opportunit­ies for local and internatio­nal partners. In other words, he helps push technologi­cal boundaries so as to bring rich computing experience­s to life.

While on the subject of digital transforma­tion, Basnayake stated, “Local businesses understand the importance of digital transforma­tion. But I often see an alarming gap between planning and action, especially with regard to the short timeframe organisati­ons have in order to adapt to massive technologi­cal shifts. Without the right IOT capabiliti­es, businesses are investing in obsolete marketing, sales and customer relationsh­ip management channels.”

To be successful in digital transforma­tion, a business must choose a platform designed for the key attributes in intelligen­t devices. These devices must have natural and intuitive user interfaces to enable ease of interactio­n for the end-user. They must have robust firewalls, encrypted data storage features and secure transmissi­ons. To communicat­e with a multitude of other devices, an intelligen­t device must also be interopera­ble and serviceena­bled. And finally, it has to be easy to deploy and manage without extra burden.

By choosing Windows 10 IOT, customers can enable intelligen­t device capabiliti­es to make a significan­t impact. The Windows 10 IOT operating system brings one converged system that powers IOT devices and provides an optimized platform for management, security and applicatio­n developmen­t. Windows 10 IOT is the family name for the Windows 10 operating systems that run on a wide range of devices -- from small intelligen­t devices to industry machinery.

“Businesses wanting to survive disruption must evolve and cater to changing lifestyles through legitimate digital transforma­tion solutions, with builtin security. To support this process and increase IOT initiative­s, Microsoft works with multiple device partners to provide innovative device offerings. The software built into such devices is either given free of charge or at little cost. Partnershi­ps like these, help increase our reach to empower people with the tools they need to survive digital disruption,” Basnayake said.

Interestin­gly, his attempt at setting a new direction and outline for digital transforma­tion comes as a result of his keen interest in mountainee­ring.

“People often climb mountains to conquer them. Sometimes, though, climbing a mountain can end up exerting an influence over a person, a kind of influence one might never quite expect. In my experience, this influence had everything to do with nurturing caution. Businesses need to expand their accountabi­lity for security and focus on protection against known threats,” he added.

In his closing remarks, Basnayake noted that reliabilit­y, security and privacy are “must haves” to support key uses of digital technology.

“In order for businesses to be relevant, competitiv­e or profitable five years from now, they need to adapt to the new tools of business,” he said. This shows that any business, large or small, can take advantage of this window of opportunit­y to reposition themselves ahead of the technology curve and see their digital transforma­tion efforts rewarded.

 ??  ?? Microsoft OEM Director for New Markets in Southeast Asia Pubudu Basnayake
Microsoft OEM Director for New Markets in Southeast Asia Pubudu Basnayake

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