IAA set to present ‘Good vs. Gold’ fea­tur­ing An­thony Chel­vanathan

Daily Mirror (Sri Lanka) - - NEWS -

The In­ter­na­tional Advertising As­so­ci­a­tion (IAA) Sri Lanka Chap­ter is set to present ‘Good vs. Gold’, an in­spir­ing ses­sion fea­tur­ing the glob­ally ac­claimed Group Cre­ative Di­rec­tor of Leo Bur­nett Toronto, An­thony Chel­vanathan.

The event will take place on 19th Septem­ber, from 6:30 p.m. onwards, at The Pav­il­ion, Have­lock City Club­house.

Hav­ing been at the fore­front of the global cre­ative space for six con­sec­u­tive years, An­thony Chel­vanathan, the multi-award­win­ning ad pro­fes­sional is famed as one of the most ac­com­plished cre­ative di­rec­tors in the field since 2009.

His art­fully di­rected mas­ter­pieces and cam­paigns for global brands such as James Ready Beer, Coors Light, Proc­ter and Gam­ble, Rais­ing the Roof and Ikea, have gar­nered him much in­ter­na­tional recog­ni­tion and an ar­ray of pres­ti­gious ac­co­lades.

His ex­cep­tional work in both the tra­di­tional and dig­i­tal advertising spheres has also led him to be­ing ranked as the num­ber one Art Di­rec­tor in Canada four times in a row by Strat­egy Magazine. Now clock­ing in 10 years of suc­cess in the advertising in­dus­try, An­thony Chel­vanathan is set to share his in­cred­i­ble story of per­se­ver­ance, deter­mi­na­tion and the se­cret for­mula for his suc­cess at this year’s ‘Good vs. Gold’ event.

Com­ment­ing on the IAA or­ga­niz­ing the ‘Good vs. Gold’ event fea­tur­ing An­thony Chel­vanathan, In­ter­na­tional Advertising As­so­ci­a­tion (IAA) Sri Lanka Chap­ter Pres­i­dent Laila Gu­nasek­era stated: “We are de­lighted to be host­ing the ‘Good vs Gold’ event, as part of our con­sis­tent com­mit­ment to cham­pion and in­spire Sri Lanka’s top tier cre­ative pro­fes­sion­als and the next gen­er­a­tion of cre­ative lead­ers in the in­dus­try to truly excel in their roles.

We are hon­oured to be fea­tur­ing An­thony Chel­vanathan, a highly ac­com­plished leader in the cre­ative space, and we look for­ward to learn­ing from his re­mark­able jour­ney.”

Com­ment­ing on the up­com­ing event, Leo Bur­nett Canada Group Cre­ative Di­rec­tor An­thony Chel­vanathan said: “I am grate­ful and ex­cited to meet Sri Lanka’s ad pro­fes­sion­als and rep­re­sen­ta­tives from dif­fer­ent agen­cies. I hope that this event will prove use­ful in sup­port­ing ris­ing pro­fes­sion­als in the in­dus­try and in­spir­ing them to reach for the stars when it comes to de­liv­er­ing cre­ative ex­cel­lence.

“I look for­ward to shar­ing what I have learned over the course of my career with them and I hope that this event will en­cour­age and mo­ti­vate Sri Lanka’s top mar­ket­ing com­mu­ni­ca­tions pro­fes­sion­als and add value to their clients and cam­paigns.”

An­thony Chel­vanathan

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