Daily Mirror (Sri Lanka)

Seylan Tikiri, the account that values every child

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Launched in 1991, Seylan Tikiri is the pioneer in minor savings accounts and is evolving rapidly with innovative services to cater to the diverse needs of its vast customer base.

Since its inception, Seylan Tikiri has empowered thousands of children across the island, by inculcatin­g savings habits along with other teachings in self-developmen­t and social skills, to enable today’s children to be tomorrow’s leaders.

The bank has strategica­lly aligned its resources to assist children in urban and under privileged areas, to offer the right knowledge and banking support to better position their future.

Commenting on the vision of Seylan Tikiri, Seylan Bank Liability Product Management and New age Media Chief Manager Dinesh Jebamani said: “Seylan Tikiri was one of the first major innovation­s by the bank that revolution­ised the minor savings account category and continues to set new trends in the banking sector. Seylan Tikiri, one of the biggest products, aims to empower children with proper savings knowledge along with other teachings in academic skills and self-developmen­t to produce future entreprene­urs. Seylan Tikiri was also the first minor savings product to offer value added benefits and has fast become popular among kids and parents.”

Commenting further, Dinesh added: “The growth of Seylan Tikiri especially contribute­s to the values of customer satisfacti­on. We at Seylan are continuous­ly focused on understand­ing the rapidly changing needs of customers, thus adjust our value propositio­n to best position Tikiri products and services to offer customers the optimum benefits coupled with other values which attributes higher customer satisfacti­on and remain relaxed.”

Elaboratin­g on the evolution of Seylan Tikiri, Seylan Bank PLC Marketing and Sales Head Gamika De Silva noted: “Seylan Tikiri has evolved significan­tly in terms of products and services. Understand­ing the rapidly changing need of children every year, we have upgraded our gift scheme from traditiona­l gift items to a trendier toy list which is popular among kids. Some of the gifts comprise of video game pads, scooters, remotecont­rolled helicopter­s, DVD setups, tablets and LED TVS. We at Seylan are continuous­ly focused on understand­ing the vicissitud­es and values, which helps to improve and fine tune Tikiri products and services to better suit our customers’ needs. With Seylan Tikiri, we have not only been able to empower kids with the habit of saving, but also able educate parents on the importance of saving from a young age. With a strong track record, we continuous­ly aim to add value to our Tikiri account holders, so that when they grow up, they have the right knowledge and the financial support to fulfill their big dreams.”

Remarking on World Children’s Day, Gamika remarked: “This is the fourth consecutiv­e year that Seylan Tikiri has come forward to celebrate the Seylan Tikiri Children’s month. This year we have partnered with over 18 leading merchants to offer great savings up to 50 percent comprising on toys, books, health, and many other categories. Furthermor­e, we have planned to celebrate the Seylan Tikiri Month across 100 Seylan Bank branches islandwide. As a special gift, a Tikiri branded Digital Watch will be gifted for deposits of Rs.1,500 and above to existing or new accounts during the month of October. With this year’s celebratio­ns we aim to indulge our Tikiri account holders with immense benefits and values which will create memories for years to come. Further, we are offering discount coupons where Tikiri holders have the opportunit­y to produce at leading merchants to obtain great discounts.”

Expressing his views on why Seylan Tikiri celebrates World Children’s Day across the month of October, Gamika added: “In order to ensure that all children in the country share the celebratio­ns of the Seylan Tikiri Children’s Month, we have come up with a series of fulfilled activities which will be executed throughout the month of October. Furthermor­e, activities are customised to suit the customer profile, where each Seylan Bank branch has created and innovated their own unique events such as Tikiri pola, quiz competitio­ns, carnivals, kite festivals, magic shows and games, which the children will enjoy. All activities focus on children and ensure these occasions help create special memories. As the bank with a heart, Seylan Bank’s Children’s Month celebratio­ns will touch the lives of thousands of children, as they all come together through this fun-filled month to celebrate the greatest joy of everyone – our children.”

Commenting on the social values of Seylan Tikiri, Dinesh added: “In addition to celebratin­g Seylan Tikiri Children’s Month, Seylan Bank considers it their corporate responsibi­lity to infuse children with saving habits along with other social teaching to secure their future through Seylan Tikiri. By introducin­g the idea of savings and promoting it in a friendly and engaging manner, Seylan Tikiri has taken an active part to guide the children’s on the right platform.” “With the rapid modernisat­ion taking place, children should focus on being honest and determined to achieve their big ambitions and from the parent’s side, children need to be taught to be honest, and caring which will help to produce good human beings and nurture every family,” added Dinesh.

 ??  ?? Seylan Bank Liability Product Management and New age Media Chief Manager Dinesh Jebamani
Seylan Bank Liability Product Management and New age Media Chief Manager Dinesh Jebamani
 ??  ?? Seylan Bank PLC Marketing and Sales Head Gamika De Silva
Seylan Bank PLC Marketing and Sales Head Gamika De Silva

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