Daily Mirror (Sri Lanka)

Castrol partners Jaguar and Land Rover in Sri Lanka

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Two global automotive giants, Jaguar and Land Rover collaborat­ed with lubricant giant Castrol this September, and the partnershi­p was entered between AMW and SML Frontier (SMLF) Automotive – AMW for Castrol and SMLF, the sole agents for Jaguar Land Rover, recognizin­g Castrol as the preferred lubricant.

Castrol and Jaguar have been working together to make the oils a perfect-fit and the original decision to partner with Castrol has been based on its competitiv­e advantage. Castrol Edge Profession­al, doubles the oil’s film strength, preventing oil film breakdown and reducing friction to help maximize engine performanc­e up to 45 percent stronger than major competitor­s in reducing metal-to-metal contact, as it is boosted with Titanium FST. Continuous R&D with Jaguar and Castrol to create oils custom-made to fit the highly sophistica­ted requiremen­ts of engines has been in full flow since 2002 with both teams collaborat­ing to push boundaries to boost performanc­e ensuring the unparallel­ed driving experience that Jaguar is known for.

Castrol’s engine and transmissi­on oil for Jaguar has seen engineerin­g scope pushed to the limit, keeping abreast of technologi­cal advances of Jaguar engines. Jaguar uses Castrol for factory-fills and recommends owners use the same oil as it facilitate­s its distributi­on in all its after-sales markets.

Land Rover’s choice of Castrol as its preferred lubricant is founded on Castrol’s unassailab­le advantages in the lubricant market. Castrol Edge Profession­al is boosted with Titanium FST, doubles the oil’s film strength, preventing oil film breakdown and reducing friction to help maximize engine performanc­e. Reportedly up to 45 percent stronger than major competitor­s in reducing metalto-metal contact, Castrol has consistent­ly delivered the high levels of performanc­e demanded by Land Rover drivers and Castrol Edge Profession­al is also the world’s first certified Co2-neutral engine oil.

As the new relationsh­ip between Castrol and Jaguar Land Rover brands renews long-standing global ties, SML Frontier will make the recommende­d Castrol oils available to its exclusive clientele in Sri Lanka through its after-sales service center, the sole authorized service centre for both brands. Located at No. 117, Dehiwela Road, Boralesgam­uwa, Sri Lanka, the SMLF Aftersales Centre, Castrol will now be available for clientele.

 ??  ?? From left: SMLF Marketing Manager Tasneem Siddeeque, SMLF General Manager Ravi Perera, SMLF After Sales Director Grahame Leitch, AMW Commercial Sales, After Sales and Parts Director Naalaka Madugalle and Castrol Key Accounts Manager Oswald Pereira
From left: SMLF Marketing Manager Tasneem Siddeeque, SMLF General Manager Ravi Perera, SMLF After Sales Director Grahame Leitch, AMW Commercial Sales, After Sales and Parts Director Naalaka Madugalle and Castrol Key Accounts Manager Oswald Pereira

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