Iflix showcases major celeb power in firstever regional tv commercial

iflix, the world’s leading entertainment service for emerging markets, is thrilled to unveil its first-ever regional TV commercial to introduce its recently launched Channels feature.

Jointly developed by iflix and dentsu X and produced by Graph Studio, the campaign takes a comedic interpretation of iflix’s ‘obsession’ with customers and their personalized entertainment experiences and preferences. It’s the company’s very obsessive focus that underpinned the development of its Channels feature.

iflix’s TVC stars leading local celebrities and influencers from multiple countries across Southeast Asia, including Sazzy Falak, Zooey, Serena C and Darren Teh for Malaysia; Karylle Tatlonghari-yuzon, JM Rodriguez and Cher Lui Pio for the Philippines; Note Panayanggool, Saranee Sanguanruang and Pongsuk Hiranprueck for Thailand; Saranga Dissasekara and Dinakshie Priyasad for Sri Lanka; Paing Phyoe Thu, Shar Htut Eaindra, Hsu Myat Noe Oo and Aung Ye Htike for Myanmar and Ashraf Sinclair for Indonesia.

The commercial was additionally filmed in each territory’s language of preference, reaffirming iflix’s commitment to localisation. The two-minute spot was shot in Kuala Lumpur, where iflix is headquartered and will be displayed on various channels including digital and OOH.

The campaign runs under the tagline “The Future of Channels is Here.” iflix Asia Marketing Director, Jason Monteiro said: “We are the first personalized entertainment service in our territories that gives customers complete control over their entertainment experience, and completely on their terms. As a brand first, we are launching an Asia-wide regional campaign that brings the evolved service to life - in local languages, with local celebrities and with Channels that showcase the region’s top local, regional and international entertainment brands. This is the future of Pay TV, and we are immensely grateful for the support of our talents, team and partners as we bring this vision to life.”

Now available to over one billion consumers across 22 territories throughout Asia, the Middle East and Africa, iflix has established itself as the clear market leader in video streaming. Offering consumers, a vast library of top Hollywood, Asian and Middle Eastern regional, and local TV shows and movies, including many first run exclusives and award winning programmes, each subscription allows users to access the service on up to five devices, including phones, laptops, tablets, and television sets, for viewing wherever, whenever.