Cathay Pa­cific pro­vides ac­cess to dig­i­tal news­pa­pers and mag­a­zines via Pressreader

Daily Mirror (Sri Lanka) - - BUSINESS NEWS -

Cathay Pa­cific col­lab­o­rated with Pressreader to de­liver what pas­sen­gers value: Thou­sands of pop­u­lar dig­i­tal news­pa­pers and mag­a­zines to every­one who flies with Cathay Pa­cific.

In ad­di­tion to of­fer­ing a wealth of use­ful travel in­for­ma­tion and handy func­tions such as flight book­ing and check-in, the Cathay Pa­cific app now al­lows cus­tomers to gain ac­cess to Pressreader 48 hours be­fore de­par­ture. This means all Cathay Pa­cific and Cathay Dragon cus­tomers can down­load full is­sues of their favourite pub­li­ca­tions to their own smart phones or tablets for free.

Pressreader’s 7,000-strong li­brary fea­tures same-day ti­tles such as The Wash­ing­ton Post, The Guardian and Los An­ge­les Times, in ad­di­tion to travel and life­style pe­ri­od­i­cals, in­clud­ing Busi­ness Trav­eller, Vogue and GQ. More than 300 pop­u­lar news­pa­pers and mag­a­zines from Hong Kong and Main­land China are also avail­able, in ad­di­tion to Cathay Pa­cific and Cathay Dragon’s award­win­ning in­flight mag­a­zines, Dis­cov­ery and Silkroad.

Cathay Pa­cific Cus­tomer Di­rec­tor Si­mon Large said: “Part­ner­ing with Pressreader is an in­vest­ment that strength­ens our news and en­ter­tain­ment of­fer­ing. It en­ables our cus­tomers to have a much big­ger range of choice in read­ing ma­te­ri­als, ide­ally mak­ing their travel ex­pe­ri­ence a richer and more re­lax­ing one.”

Pressreader Chief Ex­ec­u­tive Of­fi­cer Alex Kroog­man said: “At Pressreader, we be­lieve in build­ing new ways for brands to cre­ate mean­ing­ful and or­ganic re­la­tion­ships with real peo­ple. That’s why we’re work­ing with one of the world’s best air­lines – one that pro­vides out­stand­ing ex­pe­ri­ence and aligns with our mis­sion to im­prove the way read­ers all over the world dis­cover great con­tent.” Kroog­man added that Pressreader has se­cured the ad­di­tion of thou­sands more ti­tles from main­land China to the in­no­va­tive dig­i­tal plat­form.

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