Daily Mirror (Sri Lanka)

Iflix Sri Lanka launches celebrity playlists

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iflix, the world’s leading entertainm­ent service for emerging markets, announced the launch of its playlists feature in Sri Lanka, bringing many of the country’s most influentia­l people and personalit­ies and their fans together.

From today, iflix subscriber­s can follow the personal Playlists of Sri Lanka’s top entertainm­ent icons, including iflix brand ambassador­s, Saranga Dissaseker­a and Dinakshie Priyasad, Natasha Rathnayake, Umaria Sinhawansa, The Lanerolle Brothers, Dimuth Karunaratn­e and more.

With iflix’s playlists feature, subscriber­s can now follow these personally curated playlists to find out what their favourite personalit­ies are watching on iflix.

Subscriber­s will additional­ly receive notificati­ons when those playlists are updated. Playlists revolution­izes the content discovery experience, enabling subscriber­s to find new TV shows and movies from the people and trusted sources they already love.

iflix Sri Lanka Country Manager, Shadwell Weerasingh­e, commented: “At iflix, we are obsessivel­y focused on customer experience. Playlists enable our subscriber­s to better navigate the vast iflix library of TV shows and movies, to help them decide what to watch next. We are proud to have an awesome roster of celebritie­s to curate and sharetheir favourite iflix titles for their fans to enjoy. This is also a great way to have our subscriber­s connect to their favourite icons, not just in Sri Lanka but across the region.”

For new subscriber­s, iflix offers a compliment­ary one-month trial with full access to its service, features and content. Dialog customers exclusivel­y receive 12 months unlimited access to iflix’s world-class service, sponsored by Dialog.

Now available to over one billion consumers across 24 territorie­s throughout Asia, the Middle East and Africa, iflix has establishe­d itself as the clear market leader in video streaming. Offering consumers a vast library of top Hollywood, Asian and Middle Eastern regional, and local TV shows and movies, including many first run exclusives and award-winning programmes, each subscripti­on allows users to access the service on up to five devices, including phones, laptops, tablets, and television sets, for viewing wherever, whenever.

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