Daily Mirror (Sri Lanka)

Rocell amongst Top 20 Best Sri Lankan Brands

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On its phenomenal journey of continuous­ly maintainin­g the highest standards of beauty, quality and excellence, Rocell was recently bestowed a remarkable honour by being named one of the Top 20 Best Sri Lankan Brands for 2017, at the inaugural Interbrand Best Sri Lankan Brands awards ceremony.

Interbrand is regarded as the world’s largest and most influentia­l brand consultanc­y. Its rankings, which identify the most valuable Sri Lankan brands, is modelled on Interbrand’s prestigiou­s, annual Best Global Brands report, the definitive guide to the world’s 100 most valuable brands. The Best Brands list is Interbrand’s compilatio­n of brand tables that valuate the world’s top country brands based on three key components that contribute to a brand’s cumulative value – financial performanc­e of the branded products and services, the role the brand plays in influencin­g customer choice and the strength the brand has in order to command a premium price or secure earnings for the company.

“This is the pinnacle of achievemen­t in the sphere of branding and business and I am proud to say that we have been recognized by the most prestigiou­s global branding consultanc­y in the world. For a relatively new brand, Rocell has demonstrat­ed that it is a brand of global standards. We have overtaken other stalwarts in the local industry to secure a position amongst the Top 20 and we are the only brand from the constructi­on, building material and homeware sector,” stated Director Marketing and Business Developmen­t Tharana Thoradeniy­a.

Rocell has relentless­ly focused on achieving the highest levels of design excellence while creating world-renowned, business and branding standards. Starting off as a tile and sanitary ware brand, in a few short years, Rocell rapidly evolved into one of the most sought-after, lifestyle brands that inspires elegant living by being at the forefront of fashion, worldclass design, innovation and integrity, all complement­ed by unmatched quality.

Supported by the expertise of renowned Italian designers, Rocell products are designed to worldclass standards and manufactur­ed in the company’s two state-of-theart and modern manufactur­ing facilities in Sri Lanka. With its unwavering commitment to maintainin­g the highest standards of quality, the brand has surpassed the boundaries of excellence and gone on to receive internatio­nal certificat­ion. Every bathware product, accessory and tile manufactur­ed by Rocell is an aesthetic masterpiec­e that lends exquisite possibilit­ies to interiors making the brand a trendsette­r in the world of architectu­re and interior design because of its sheer integrity, innovation, design and matchless quality.

Today, Rocell glows on its mantel of and success – the unequivoca­l symbol of beauty and excellence that effortless­ly inspires breathtaki­ng new ideas and creates lifestyles that reflect refined taste and exquisite elegance.

 ??  ?? Rocell Director Marketing and Business Developmen­t Tharana Thoradeniy­a accepts the award from Prime Minister Ranil Wickremesi­nghe
Rocell Director Marketing and Business Developmen­t Tharana Thoradeniy­a accepts the award from Prime Minister Ranil Wickremesi­nghe

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