Huawei over­takes Ap­ple as C-NPS Cus­tomers’ Most Rec­om­mended Brand

Daily Mirror (Sri Lanka) - - ICT -

China’s lead­ing brand rat­ing or­ga­ni­za­tion Chn­brand re­leased China Net Pro­moter Score In­dex (C-NPS) re­search re­sults for 2018.

With a score of 17.8 points, Huawei has over­taken Ap­ple for the first time as the C-NPS Cus­tomers ‘Most Rec­om­mended Brand in China’s Mo­bile Phone In­dus­try 2018, mak­ing it the first ever lo­cal mo­bile phone brand to take the first place on this list.

As China’s first sys­tem as­sess­ing cus­tomer will­ing­ness to rec­om­mend things, the C-NPS of­fers in­de­pen­dent, sci­en­tif­i­cally sound and lat­est sur­vey re­sults to re­flect con­sumers’ voices and will­ing­ness to rec­om­mend prod­ucts or ser­vices. It is there­fore a key in­di­ca­tor for mea­sur­ing brand-spe­cific word of mouth and cus­tomer loy­alty. Huawei’s hav­ing been named the C-NPS Cus­tomers‘ Most Rec­om­mended Brand in China’s Mo­bile Phone In­dus­try 2018 is at­trib­ut­able not just to the fact that its con­sis­tent cus­tomer­centric strat­egy has been widely ac­cepted in the mar­ket, but more im­por­tantly to its suc­cess by stay­ing fo­cused on tech­no­log­i­cal in­no­va­tion.

“We’ve built our suc­cess upon tak­ing qual­ity as the top pri­or­ity and mak­ing con­tin­u­ous in­vest­ment in in­no­va­tion, which is also the pri­mary rea­son why Huawei is in­creas­ingly ac­cepted by con­sumers”, said the head of Huawei Con­sumer Busi­ness. “Go­ing for­ward, we will stay true to our busi­ness phi­los­o­phy that ‘HUAWEI con­sumer busi­ness’s com­pet­i­tive­ness starts from and ends at con­sumers’ and keep in­no­vat­ing in a fu­ture-ori­ented man­ner, thereby bring­ing global con­sumers rad­i­cally im­proved user ex­pe­ri­ences and tak­ing the lead in in­dus­trial changes”, he fur­ther added.

In­no­va­tion has been the pri­mary driv­ing force for Huawei’s con­tin­u­ous rapid growth over the past decades. Huawei has long been cre­at­ing value for the in­dus­try, the mar­kets and con­sumers through con­tin­u­ous in­no­va­tion, as it spends over 10 per­cent of an­nual sales rev­enue on R&D. Huawei rose to the sixth place by R&D spend­ing among global com­pa­nies in 2017, ac­cord­ing to a re­search re­port by the Euro­pean Com­mis­sion (EC). On the side of qual­ity, Huawei has built a cor­po­rate cul­ture, or­ga­ni­za­tion and qual­ity as­sur­ance sys­tem with qual­ity com­ing first. Many of its in­ter­nal qual­ity stan­dards are even more strin­gent than their in­dus­try coun­ter­parts in or­der to fully en­sure prod­uct qual­ity.

Based on con­tin­u­ous in­vest­ment in tech­no­log­i­cal R&D and tight qual­ity con­trol, Huawei smart­phones have be­come in­creas­ingly pop­u­lar with global con­sumers. In Sri Lanka, Huawei is edg­ing closer to be­come the num­ber one smart­phone brand with a strong mar­ket share of over 30 per­cent ac­cord­ing to GFK re­port.this lat­est award is just an­other proof of Huawei’s re­lent­less pur­suit of ex­cel­lence.

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