Sri Lanka Tourism sees Mum­bai as mar­ket of high growth po­ten­tial

Daily Mirror (Sri Lanka) - - TOURISM /AVIATION -

Sri Lanka Tourism started its 2018 tourism cal­en­dar with a pos­i­tive out­put by par­tic­i­pat­ing in the 5th edi­tion of the In­dia In­ter­na­tional Travel & Tourism Ex­hi­bi­tion –IITT 2018, with more than 28,000 vis­i­tors and more than 500 fully-hosted buy­ers at­tend­ing it. This travel ex­trav­a­ganza was held from 11th to 13th Jan­uary.

Sri­lanka Tourism played a ma­jor role at the IITT as the MICE& Wed­ding Des­ti­na­tion part­ner. Sri Lanka is be­com­ing widely pop­u­lar as a wed­ding des­ti­na­tion for those who want to have a dif­fer­ent ex­pe­ri­ence in a dif­fer­ent cul­ture. Its dif­fer­ent pic­turesque land­scapes and colo­nial style ho­tels of­fer a rare treat to have the per­fect mat­ri­mo­nial ex­pe­ri­ence of one’s choice.

The other key spon­sors of this event in­cluded In­done­sia Tourism, Fea­ture Des­ti­na­tion, Ma­ha­ras­tra Tourism, Host State & Malaysia Tourism, Fea­ture Coun­try. The Sri Lanka pav­il­ion was able to draw a ma­jor at­trac­tion as it was exquisitely crafted and de­signed, high­light­ing Sri Lanka’s ta­lent of mak­ing in­no­va­tive and vivid cre­ations.

The cre­ativ­ity of the Sri Lanka pav­il­ion met other lev­els of art with pro­fes­sion­al­ism. IITT part­ner­ing with Sri Lanka proved to be rather mo­men­tous for the in­dus­try, and showed signs of hav­ing an idyl­lic busi­ness part­ner­ship in fu­ture as well.

The Sri Lanka pav­il­ion was de­clared open by Shri Jayaku­mar Ji­ten­dras­ingh Rawal, Min­is­ter of Tourism, Gov­ern­ment of Ma­ha­rash­tra, and also Saroja Sirisena, Sri Lanka Con­sul Gen­eral in Mum­bai. Twenty eight lead­ing travel agents and hote­liers from Sri Lanka in­clud­ing lead­ing names in the in­dus­try from Sri Lanka par­tic­i­pated at the event, and were able to fur­ther strengthen their busi­ness re­la­tion­ships and mar­ket­ing strate­gies with their In­dian coun­ter­parts.

Co­in­cid­ing with the event, Sri Lanka Tourism hosted a din­ner ti­tled ‘Sri Lanka evening’ for In­dian wed­ding plan­ners, tour op­er­a­tors and the me­dia, which gained the at­ten­tion of Sri Lanka as a rapidly grow­ing wed­ding and film des­ti­na­tion, with its wide di­ver­sity of at­trac­tions to suit the needs of any in­ter­ested trav­eler. The cul­tural per­for­mances show­cas­ing Sri Lanka’s her­itage at­tracted the In­dian par­tic­i­pants im­mensely both at the IITT and also the Sri Lanka evening.

The in­au­gu­ra­tion panel of IITT 2018 graced the pres­ence of Shri Jayku­mar Ji­ten­dras­inh Rawal, Min­is­ter of Tourism, Gov­ern­ment of Ma­ha­ras­tra, Spe­cial Guest Saroja Sirisena, Sri Lanka Con­sul Gen­eral in Mum­bai, Karan Anand, Head of Re­la­tion­ships and Sup­plier Man­age­ment, Cox & Kings. Join­ing them were in­dus­try lead­ers Jatin­der Paul Singh, COO, Cox & Kings, Su­nil Ku­mar, Pres­i­dent, TAAI, Ma­hen­dra Vakharia, Pres­i­dent, OTOAI, Guldeep Singh Sahni, Founder & Im­me­di­ate Past Pres­i­dent, OTOAI, Pronab Sarker – Pres­i­dent, IATO and P. P Khanna, Pres­i­dent, ADTOI.

Through strong col­lab­o­ra­tions with coun­tries seek­ing to ex­pand their busi­ness in In­dia, IITT hosted ded­i­cated and dis­tinct In­ter­na­tional Coun­try Pav­il­ions on the expo floor. Trade show vis­i­tors had a chance to meet, and gain in­valu­able in­sight from more than 500 travel ex­hibitors, part­ners and ex­perts from over 20 In­ter­na­tional coun­tries. With the ex­is­tence of In­ter­na­tional Pav­il­ions, the global con­nec­tion only strength­ened this expo and helped to touch new stan­dards of con­nec­tiv­ity with ex­cel­lence and qual­ity.

Chief Guest - Shri Jayku­mar Ji­ten­dras­inh Rawal, Min­is­ter of Tourism, Gov­ern­ment of Ma­ha­ras­tra and Spe­cial Guest Saroja Sirisena, Con­sul Gen­eral in Mum­bai, open­ing up the Sri Lanka pav­il­ion

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