Fon­terra’s lo­cal dairy pro­gramme sur­passes Rs. 3 bn in three years

Daily Mirror (Sri Lanka) - - NEWS -

Fon­terra Brands Sri Lanka, the dairy co-op­er­a­tive be­hind An­chor, re­cently sur­passed the Rs. 3 bil­lion in­vest­ment-mark in its com­mit­ment to build­ing a thriv­ing lo­cal dairy in­dus­try and boost­ing the avail­abil­ity of high qual­ity, lo­cal dairy nutri­tion for Sri Lankans.

These long-term ini­tia­tives span the breadth of the dairy value chain with the lo­cal dairy farmer at its cen­tre.

From pro­vid­ing thou­sands of lo­cal farmer fam­i­lies with sup­port to up­lift milk pro­duc­tiv­ity and milk qual­ity, topro­vid­ing new farm­ers di­rect ac­cess to milk col­lec­tion and chill­ing fa­cil­i­ties, to in­vest­ing in lo­cal dairy pro­cess­ing and stor­age fa­cil­i­ties, to sus­tain­able projects that ben­e­fit farmer fam­i­lies; three years of in­vest­ment have led to a steady de­vel­op­ment in the lo­cal value chain.

Man­ag­ing Di­rec­tor of Fon­terra Brands Sri Lanka and the In­dian Sub­con­ti­nent, Su­nil Sethi, said the dairy co-op­er­a­tive has bee­nen­abling the coun­try’s dairy in­dus­try to bet­ter meet na­tional nu­tri­tional re­quire­ments.

“As we work to­wards build­ing a thriv­ing Sri Lankan dairy in­dus­try, in­creased and con­sis­tent de­mand for lo­cal, fresh dairynu­tri­tion is just as im­por­tant as main­tain­ing a steady sup­ply of high qual­ity prod­ucts.recog­nis­ing this, we have most re­cently fo­cused our in­vest­ment in­strength­en­ing the reach of the dairy cold chain across the coun­try, as well as sup­port­ing im­prove­ments in milk qual­ity and col­lec­tion,” said Sethi. In many re­gions across the coun­try, lim­ited chill­ing fa­cil­i­ties pre­vent small stores and out­lets from pro­vid­ing con­sumers with fresh dairy prod­ucts such as yo­ghurts and flavoured milk.

“We em­barked on a drive to ex­pand reach and con­sump­tion ofour high qual­ity lo­cal dairy nutri­tion in part­ner­ship with medium and small-scale out­lets all over the is­land. Ini­tially, we ex­panded our foot­printby in­creas­ing the num­ber of out­lets of­fer­ing these prod­ucts from 25,000 to over 40000,” said Sethi.

This rapid ex­pan­sion has re­sulted in the in­stal­la­tion of over 3,000 chill­ing fa­cil­i­tiesin trade out­lets over the past year, help­ing more peo­ple across Sri Lanka ac­cess the good­ness of lo­cal dairy nutri­tion.

This ex­pan­sion has also sup­ported traders in driv­ing con­sump­tion of lo­cal dairy prod­ucts, with Fon­terra’s teams reg­u­larly pro­vid­ing as­sis­tance to en­sure safe stor­age, in­crease promi­nence of chill­ing fa­cil­i­ties to­wards front of out­lets and in­stall at­trac­tive light­ing and dis­plays. In to­tal, the co-op­er­a­tive has in­vested Rs. 1.7 bil­lion indairy pro­cess­ing and cold chain in­fra­struc­ture to drivede­mand for high qual­ity, lo­cally-made dairy prod­ucts and has over the last year paid out Rs. 1 bil­lion to sup­ply­ing lo­cal farmer fam­i­lies.

The dairy co­op­er­a­tive, to­gether with thep­ar­tic­i­pa­tionof the Depart­ment of An­i­mal Pro­duc­tion and Health and sev­eral uni­ver­si­ties has con­ducted over 5,000 train­ings at the coun­try’s first pri­vate sec­tor demon­stra­tion and train­ing farm in Pan­nala opened by Fon­terra in 2016.

“Our com­mit­ment to the lo­cal dairy in­dus­try in­cludes a clear fo­cus on en­rich­ing the lives of our dairy farmer com­mu­ni­ties, and is vi­tal in ful­fill­ing our pur­pose of build­ing a health­ier and hap­pier Sri Lanka. Our com­mu­nity projects around water, san­i­ta­tion and in­fra­struc­ture de­vel­op­ment have al­ready shown sus­tain­able changes, pos­i­tively im­pact­ing more than 60,000 peo­ple in our dairy farmer com­mu­ni­ties,” said Sethi.

Fon­terra has con­ducted train­ing ses­sions for over 5,000 par­tic­i­pants

Fon­terra’s first step in its rapid ex­pan­sion pro­gramme to in­crease peo­ple’s ac­cess to lo­cal dairy nu­tri­tion­has re­sulted in the in­stal­la­tion of over 3,000 chill­ing fa­cil­i­ties in trade out­lets

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