BIC Flex 5 unveiled in Sri Lanka, first in South Asia
BIC Razors, the market leader for disposable razors in Sri Lanka, introduced and launched its stateof-the-art Bic Flex 5, being exclusively a first in South Asia, despite already being launched in the United States.
Founded in 1945 by Baron Marcel Bich, BIC is a French company listed in the Paris Stock Exchange, and is well-known for making disposable consumer products such as lighters, razors, mechanical pencils, and printed paper products. Introduced in Sri Lanka in 1975, BIC products are sold by Darley Butler and Co Ltd, an organisation well known for marketing a range of FMCG categories and brands markets.
During the launch event, BIC also introduced the BIC Flex 3 and BIC Flex 4 which offer similar features to those offered by the BIC Flex 5, as well as two new variants of Bic For Men shaving foam, namely, ‘Sensitive’ and ‘Refresh’, were also unveiled to the local market, at the grand launch event held at Hilton Colombo Residencies on March 20th 2018.
Making the welcome address, Darley Butler and Co Ltd Personal Care CEO stated: “BIC, the number one razor in Sri Lanka, is pleased to introduce the latest, most innovative state-of-the-art disposable razor from BIC to our market. Today we will also be introducing the BIC For Men shaving foam for the first time in Sri Lanka. We are very confident that the state-of-the-art BIC Flex 5 and the BIC For Men shaving foam variants will make your morning routine an enjoyable exercise with an ultrasmooth shaving experience.”
Manufactured in France, the BIC Flex 5 features five flexible blades for an ultra-smooth and close shave, an ergonomically designed handle that provides balance and control as well as a built-in precision blade for precise shaving and styling. Presenting an innovative design, closer and smoother shave, BIC Flex 5 is likely to appeal to a premium market segment in Sri Lanka.
Also addressing the gathering at the launch of the BIC Flex 5, BIC Middle East and Southern Asia Shaver Category Product Manager Mina Ishak said: “We were here two years ago for the 40 year anniversary and we promised that Sri Lanka would be the first market to get the new products of BIC, because we have been operating here for over 40 years where we started with the single blade, the BIC Sensitive, and now we are launching the 5 blade BIC Flex 5- bringing the latest technology in the world to Sri Lanka.”
BIC is the market leader in the disposable razor category in Sri Lanka with a market share of over 70 percent. Sri Lanka is a unique market for BIC as it is the only country where BIC is number-one in both volume and value.
The annual awards ceremony of Speed Group of Companies, a leading diversified business enterprise in Sri Lanka, was held recently.
The profound commitment of long-standing employees, who made an outstanding contribution over the years towards the success of the companies under the wing of the Speed Group, were honoured and rewarded at the ceremony.
The core objective of the key annual awards event is to appreciate the dedicated services of long-serving employees of the Speed Group, while also encouraging them to continue their good work to take the companies to greater heights.
Expressing his views at the awards ceremony, Speed Group of Companies Managing Director Nishantha Delgoda said that in any business activity, the most fundamental factor is the customer. The next in line are the employees, who are an asset to the organisation, he pointed out, while stressing the importance of appreciating their services and honouring and rewarding their efforts.
Delgoda said: “The frontline in any commercial enterprise are the ordinary employees as it is they and not the top management, who take the company’s goods and services to customers. Whether it is customers or the supply chain, it is also the ordinary employees who deal with them and build a close rapport.”
Therefore, it is imperative that the employees of a company should be kept happy and contented to provide a good service to customers. When this happens, the customer base increases and the business prospers, he emphasised.
Speed Group of Companies comprises Sritrims, Speed Water, Speed Motors, Speed Land and Speed Credit. A leading business entrepreneur, Delgoda is the architect of Speed Group of Companies.