Uptown launches loyalty card to elite gathering
Uptown, the department store that caters very specially for all ‘Uptown’ gals and guys launched their premiere loyalty card on 27th March at a glitzy launch where the latest Uptown creations were showcased at a spectacular fashion show which will be the first of bi monthly themed fashion shows at the Uptown store at Liberty Plaza.
The first loyalty cards were presented by the Uptown management to hair dresser Ramanie Fernando, beautician Soraya de Zoysa of Sothys, designer Yoland Aluwihare, showbiz personality Bathiya Jayakody, media personality Danu.
Subsequent to the launch of the loyalty card, a fashion show was held which showcased the trendiest and best of Uptown creations, choreographed by Brian Kerkoven.
Uptown, the Kandy group company established in 1991, founded by Sujeewa Rathnasekara and Ajith Rathnasekara has blossomed since its inception to take its place as one of the country’s largest fashion retail groups, operating and managing five Department stores spread across the country, namely Kadawatha (Headquarters), Wattala, Kiribathgoda, Dehiwala and Colombo. Each department store exceeds 100 000 square feet making Kandy one of the fastest growing companies within the industry. The brand Uptown was created by the Kandy group in 2016 to better cater to their ever expanding clientele, increase their brand portfolio and product range and help them achieve their vision of establishing a global brand.
Kandy currently operates and manages all business operations within their five stores. As Kandy’s products and quality apparels range from kids to adults, household to perfumes, lingerie, shoes which can compete with any international brand, accessories etc, there literally is something for everyone!
The brand Uptown was created by the Kandy group to represent the Group’s flagship brand. Uptown operates as an individual brand under one store. The 6th store to be opened under the Kandy umbrella, Uptown Liberty Plaza’s primary focus is to be positioned as a highend brand, known for its quality garments and accessories targeting an exclusive market.
Apart from the wide range of garments under Uptown’s own label they also carry a wide range of international brands such as Louis Philippe, A nation, US Polo, Sin, Yonex, Boss, and a range of premium watch brands such as Tissot, Balmain, Cassio, Timberland, Ceruti, while sunglasses stocked by them include the brands Versace, Bulgari, Prada, Rayban and many more. Uptown also has a shop-in -shop concept where well known Sri Lankan brands such as Avirate, amante, Lee, Emerald, Van Hussein, EKKO, Vantage, Signature,and Licc are available.
The Kandy Group puts out more than ten different collections annually and have their own design team. They have a work force of over 1000 employees and with over a combined area of over 800,000 square feet, they are the largest fashion retail group in Sri Lanka.