People’s Leasing rated top brand in NBFI sector
People’s Leasing & Finance PLC won the coveted No.01 brand in the NBFI sector at Brand Finance Awards 2018 held recently.
Additionally, Peoples’leasing received the distinction of being adjudged the ‘Most Valuable Consumer Brand in the country’ among the NBFI sector.
These awards were announced by Brand Finance Lanka in their annual ‘Brand Finance 100’ list of leading brands for 2018 in the country. Brand Finance Lanka, recognised as local pioneers for independent brand evaluation and ratings has for 15 consecutive years continued to provide a comprehensive analysis of the performance of brands in key sectors and become a much sought after annual review. Brand Finance Lanka’s annual study of selecting Sri Lanka’s most valuable brands and related rankings are carried out through an independent and unbiased analysis. Market research is also carried out amongst a large number of respondents and publicly-available published financial data by the Colombo Stock Exchange for listed companies and other printed and circulated information used for analysis and rankings. The local arm is affiliated to Brand Finance Lanka, considered globally as of the world’s leading independent brand evaluation and ratings firms with headquarters in London and a network of offices around the world.
Commenting on winning these noteworthy awards, Laksanda Gunawardena, Deputy General Manager, Marketing and Business Development, People’s Leasing said, “Brand Finance Lanka is the most locally respected organisation which publishes independent branding evaluations. Receiving the ‘Most Valuable and Strongest Brand’ among the NBFI sector is indeed a victorious achievement. Our commitment, close relationship with our customers and superlative service offered to Sri Lankans have contributed towards being chosen for these accolades.”