Multi Finance launches nationwide sustainability campaign
Multi Finance PLC, a long-established forerunner in the Sri Lankan financial services landscape kicked off their nationwide eco-sustainability campaign on March 30th, planting 1000 saplings along the Southern expressway as its introductory phase.
This marks the commencement of the company’s flagship project under their five-year behemoth reforestation campaign ‘Each One Plant One’, officially announced by Multi Finance PLC (MFPLC) on March 21st, coinciding with the World Forest Day.
The company pledges to plant 10 trees for every single transaction carried out, as well as from donations received from their advocating clientele. The unprecedented and inclusive approach is aimed at both delivering healthy financial returns and benefits to clients, whilst encouraging them to make a more sustainable impact through their investments.
Partnering with the nonprofit society Reforest Sri Lanka, the MFPLC team gathered at the Kottawa Highway Interchange to carry out the planting of 1000 native saplings of Karanda and Kohomba, both species producing medium to large trees when fully grown. The planting was carried out alongside the E01 Expressway from Kottawa towards Matara, with the support of the Road Development Authority (RDA) and Sri Lanka Army.
The Each One Plant One campaign not only addresses the growing need to optimise the pace, scale and effectiveness of the efforts to protect and conserve Sri Lanka’s forest cover, but also creates sustainable value for habitats and communities across the island. It is in this context that MFPLC, now a Fairway Holdings Company, aims to bring together not only its financial stakeholders, but environmentalists, policymakers as well as other corporates, to further support and endorse this campaign.
“What we are championing through this campaign is investing with a purpose,” stated Multi Finance PLC Executive Director/ceo - Pushpike Jayasundera, “The Multi Finance team identified how we could anchor on our four-decade legacy of offering clients the best financial security and benefits, and transition into offering solutions that are sustainable not only economically, but ecologically and socially as well. Today, we are translating client investment into eco-sustainable results together with our partner Reforest Sri Lanka. Simply put, we are enabling sustainable transactions.”
The Rainforest Protectors of Sri Lanka and Reforest Sri Lanka are involved in the identification of suitable locations, the selection of saplings as well as the growth and conservation of the completed phases of this project, under the patronage of MFPLC.