Daily Mirror (Sri Lanka)

Creative Software to help aspiring entreprene­urs grow tech start-ups

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Creative Software is now on a mission to discover Sri Lanka’s most promising tech entreprene­urs and help them turn their ideas into successful businesses.

The company recently launched Idea Lab, the tech start-up incubation programme which will give selected entreprene­urs access to seed funding, facilities, mentorship and marketing support.

Creative Software Director and Serial Entreprene­ur Sushena Ranatunga said that Idea Lab will strive to be “as inclusive as possible”, allowing Sri Lankan tech start-ups of “all shapes and sizes” to apply.

“Be it just an idea or a working product, if their [the applicants’] solution solves their market’s problem or answers their market’s need, we want to hear from them,” said Sushena.

The programme will accept applicatio­ns all year round. Creative Software’s expert panel will consider all applicatio­ns based on the start-ups’ business plan, technology stack and marketing strategy.

Candidates will be evaluated in three stages, beginning with the applicatio­n they submit via Idealab.creativeso­ftware. com. At the second stage, the shortliste­d candidates will be invited for a pitch and interview with Creative Software’s expert panel. Winners will receive a tailored collaborat­ion proposal from Creative Software, completing the final round of the evaluation.

Idea Lab is Creative Software’s latest initiative to support local entreprene­urship. According to Sushena, the future of Sri Lanka’s Tech industry lies in nurturing its own intellectu­al property. “There is a lot of overlooked talent among our people, just waiting for the right opportunit­y to develop,” said Sushena. “That is why we started Idea Lab; We want to give our people a stage to shine.”

 ??  ?? Creative Software Director Sushena Ranatunga
Creative Software Director Sushena Ranatunga

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