Domino’s steps up commitment to better serve Sri Lankan consumers
Pizza giant Domino’s has unveiled its upcoming plans focused on its commitment to leverage an unforgettable dining experience.
Having understood their changing needs and perceptions, Domino’s as one of the fastest growing quick service food chains in Sri Lanka, places utmost importance in creating greater value for the local customer.
Domino’s commenced revamping its restaurants last year with this in mind. Fast food lovers, across a wider demographic segment can now indulge in their favourite pizza in a contemporary andaestheticnew setting.
The new design of Domino’s restaurants features more open spaces with a homely setting, perfect for the family dine-out and for celebrating life’s most cherished moments with co-working and meeting spaces embedded with Wi-fi and digital connectivity for professionals and students on-the-go. The revamped atmosphere is completed with classy interior design and unprecedented comfort that are reminiscent of upscale, yet friendly restaurants.
Having launched the remodeled restaurant concept in Union Place, Nugegoda, Dehiwala, Maharagama and Kiribathgoda, Domino’s will actively enhance the dining experience across their others stores in the near future.
The restaurant chain has also identified that absolute value in the product offering with the best-in-class serviceare also essential to champion customer experience in addition to the inviting store designs. With strong insights from the market which reveals that over 80% of pizza consumers seek quality ‘deals’ when purchasing pizza, Domino’s has introduced the‘everyday Value’ concept that eliminates the hassle of having to wait for the right deal to come by to enjoy pizza.
Having launched the ‘Everyday Value’concept in Aug 2017, Dominos plans to roll out a large number of varieties of daily deals,which greatly complements the revamped Everyday Value platform, which is one of a kind in Sri Lanka.
“Our goal is to provide the best experiencein pizza to the Sri Lankan consumer. Throughout the years, we have identified the skills that we should master in,and this is just the start of a transformative journey for Domino’s to provide the unmatched pizza experience to best serve the Sri Lankan consumer, be it through contemporary outlets, enhanced digital platforms as well as world class service. We admit that certain strategic endeavours are still in progress, yet our commitment to become the best Pizza fast food outlet is unfaltering,” stated Country Head, Domino’s, Suresh Tissaaratchy.
“Everyday value concept is another integral way of serving the Sri Lankan consumer better. We want consumers to be able to indulge in pizza to their hearts content. With Everyday Value, they don’t have to wait for a deal anymore as it offers consumers a set of consistent deals that can be cherished any day and every day. Consumers can walk into any one of 20 plus stores and enjoy our value deals whenever they desire a taste of their favourite pizza,” he further stated.
Synonymous with the most delicious pizza across the board, Domino’s also boasts of a wide range of succulent pastas, rice, appetizers and mouthwatering deserts. The leader in skillfully adopting its’ offering to suit the evolving consumer, Domino’s demonstrates a long term impetus to grow and transform the pizza category in the country with plans underway to further strengthen its’ reach and scale.
Dominos has been in Sri Lanka under the franchise of Jubilant Food Works since 2011. Globally, Domino’s has marked its presence since its inception in 1960 in the USA with more than 14,000 stores in over 85 countries.
As the second largest pizza company in the world and being one of the top 10 largest quick serve restaurants in the world, Domino’s continues to set pace in a fast evolving industry with unparalleled service, great quality in food and an experience that cannot be surpassed.