Huawei ranks 48th in Brandz Top 100 Most Valuable Global Brands
Huawei increased its brand value by 22 percent in the past year and now ranks 48th in the Top 100 Most Valuable Global Brands according to the latest Brandz report published last week.
The annual brand study, compiled by WPP and Kantar Millward Brown, notes that Huawei has now featured for the third consecutive year in the Top 50 global brands, as Chinese brands outperform their U.S. counterparts for the first time in the study. The total brand value of Brandz Top 100 reached US$ 4.4 trillion seeing an increase of 204 percent over the past twelve years. The total net growth of all listed brands is now close to US$ 750 billion with all categories achieving full growth for the first time on record. Technology companies by far lead the global list taking eight out of ten places in the Top 10, with a combined brand value of more than half (56 percent) of the total brand value of the Top 100 companies.
Chinese brands are arguably the most eye-catching group in this year’s edition of the Brandz report, now in its thirteenth year. Tencent, Alibaba and Huawei are just some of the leading names among the fourteen Chinese companies whose total brand value increased by 47 percent year-on-year. China’s brands have also seen their growth rate surpass that of their U.S. counterparts for the first time in the study. It is the fourth consecutive year for Huawei on the Brandz Top 100 Most Valuable Global Brands. The company’s brand value and ranking have grown steadily year-on-year thanks to the strong performance of smartphones, tablets and the brand’s global expansion.
The rising influence of Huawei has not gone unnoticed in other major brand studies. Forbes recently revealed its Most Valuable Brands of 2018 list in which Huawei, with a value of US$ 8.4 billion, ranked 79th in the Top 100 as the sole Chinese brand. Earlier in February this year, Huawei was listed 25th on the Brand Finance Top 500 Global Brand Value of 2018 with a brand value of US$ 38.046 billion.