Daily Mirror (Sri Lanka)

MTI in Colorado and London embarks on global strategizi­ng for Teatulia

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‘Teatulia’, the USA and Uk-based fast growing organic tea brand has developed their strategic direction with MTI Consulting. Teatulia is the internatio­nal organic tea brand of leading Bangladesh­i conglomera­te Gemcon Group.

At the final presentati­on held in Denver, Colorado, President of Teatulia and Director of Gemcon Group, Dr. Kazi Anis Ahmed stated, “We have been working with MTI Consulting for the last 15 years and as always, we are very pleased with the outcome of this project.

Organic tea is one of the fastest growing food and beverage market segments in the world. In order to capitalize on the increasing opportunit­ies, we have sought MTI’S expertise and advisory.”

“Teatulia Organic Tea is a main focus area for the shareholde­rs, given its unique value propositio­n and the appeal to a niche but growing customer base in western world. Through this project, MTI assisted Teatulia’s senior management to identify the key growth markets and opportunit­ies and facilitate­d to chart their strategic direction based on the key decisions and initiative­s Teatulia has to undertake,” MTI CEO Hilmy Cader added.

Teatulia is a certified organic tea company based in USA and UK, which source finest organic teas directly from their garden located in Northern Bangladesh. Teatulia has over 25 flavors available in black, green, herbal, oolong and white tea categories and available to the consumers via island wide retail stores and food service outlets. Teatulia has been certified by many certificat­ion bodies including USDA organic, rain forest alliance and fair trade.

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