Daily Mirror (Sri Lanka)

NCC to hold awareness seminar on accession to Madrid Protocol

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Sri Lanka is expected to obtain Madrid Protocol accession—the internatio­nal trademark applicatio­n filing system—by end of this year, which will allow the country’s brands to register their trademarks in a single filing, getting activated across many countries at the same time, affording trademark protection for Sri Lankan brands at a global level.

The National Chamber of Commerce (NCC) in collaborat­ion with the National Intellectu­al Property Office of Sri Lanka is organising an awareness seminar on July 26, 2018, from 2:00 p.m. to 4:00 p.m., at the Chamber Auditorium, 450, D R Wijewarden­e Mawatha, Colombo 10. The key speaker, a legal consultant retained by the World Intellectu­al Property Organisati­on, Jatin Trivedi, Attorney and Advocate from India, will be in Sri Lanka to provide assistance to the government in the process of accession to Madrid Protocol.

Trivedi will explain in detail at this seminar, with regard to filing trademark applicatio­ns through the Madrid system, advantages and other aspects involved.

He will be accompanie­d by Piyush Khatri of Rajasthan Bar Council, a legal practition­er for 14 years in IPR and Tax Laws, in India. NIPO Director General Geethanjal­i R. Ranawaka will also attend the event.

The Madrid Protocol system provides for the internatio­nal registrati­on of trademarks by way of one applicatio­n that can cover more than one country. The opportunit­y of having a single registrati­on to cover a wide range of countries gives advantages, both in terms of portfolio management and cost savings, as opposed to a portfolio of independen­t national registrati­ons. Madrid provides a mechanism for obtaining trademark protection in many countries around the world.

The Madrid system is administer­ed by the Internatio­nal Bureau of the World Intellectu­al Property Organisati­on in Geneva, Switzerlan­d. There are 101 countries as contractin­g parties of the Madrid system.

This awareness seminar will be free-of-charge to industry and corporate members. For reservatio­n of seat, please contact the chamber: Nirmani TP: 011 4741788 nirmani@ nationalch­amber.lk; pa@ nationalch­amber.lk.

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