Multi Finance consolidates core business offerings with elevated service quality

Multi Finance PLC (MFPLC), one of Sri Lanka’s time-honoured frontrunners in the financial service landscape is setting a benchmark for market adaptability through some rapid transformations scheduled for the latter half of 2018.

Drawing from this longestablished heritage of trust and stability, MFPLC has been a source of strength to Sri Lankan businesses, entrepreneurs, investors and individuals, playing a pivotal role in stabilizing and advancing the Sri Lankan economy.

This position was further consolidated in June 2017 with the company’s acquisition by fastexpanding conglomerate Fairway Holdings.

Having established their name as a leading property developer in luxury vertical solutions, Fairway Holdings also extended into highly diverse ventures during the past few years in leisure, aviation, trading, netraceuticals, biotechnology, renewable energy, aquatic resources and financial services. A key feature of this diversification has been Fairway’s ability to sustain expertise from multiple industries, which also paved way for MFPLC to be steered by a strong new leadership.

Kuvera de Zoysa, President’s Counsel of the Supreme Court of Sri Lanka spearheads this eminent and diverse board of directors at MFPLC, supported by Pushpike Jayasundera, the Executive Director/ceo of the company.

Champika Attapattu has taken on the role of Executive Directorlegal. Serving as Independent Nonexecutive Directors are Ravi Ajith Fernando, Imal Fonseka, Shelton Pieris, K.D.P.C. Abeysekera, and W.A. Lakshaman.

MFPLC has begun rolling out several new initiatives in 2018, to inculcate a novel outlook in its products and processes, with the overarching objective to revolutionize the financial services landscape in Sri Lanka. Aligned with this vision is the company’s promise to introduce a future-ready Fintech solution, meeting the demand of the dynamic lifestyles of clients and offering virtual services through digital platforms that are effective and efficient to all stakeholders involved.

The company has also partnered with Sri Lanka’s national mobile services provider Mobitel to offer a highly seamless and integrated backend for digital transactions with their mobile financial services platform mcash.

Furthermore, 2018 saw the launch of the company’s national level nationwide five-year reforestation campaign ‘Each One Plant One’, where MFPLC has pledged to plant 10 trees for every transaction carried out. The unprecedented and inclusive approach is aimed at both delivering healthy financial returns to clients, whilst encouraging and educating them to make a more sustainable impact through their investments.

The campaign has already launched two projects; planting 1000 saplings along the Kottawa Highway that was successfully completed, and the second – a reforestation campaign across a 7-acre, landslide prone area in Ilukpathakanda, Ratnapurawithin a targeted timespan of one and a half years. All projects are carried out in partnership with Reforest Sri Lanka and Rainforest Protectors of Sri Lanka, the country’s leading forest conservators, to ensure the company’s adherence to the best and most eco-friendly environmental practices.

At this milestone juncture, MFPLC promises clients with the launch of a number of innovative products and services to advance the company’s portfolio to global standards. The new corporate brand image will be launched in the coming weeks along with the company’s new website and the auto centre – an innovative online concept for the customers.