Kelani Cables commences islandwide distribution of LED bulb range

Kelani Cables PLC, the manufacturer of number one brand in secure electrical and communication cables in Sri Lanka, ventured into producing power-packed LED bulbs and unveiled its newest Kelani LED bulb range to the islandwide market recently.

The company subsequently launched its countrywide distribution process of the Kelani LED bulb covering the North and East and every electrical retail shop in the country.

The function to mark this sales expansion drive of Kelani LED bulb was held at Gateway Hotel, Seeduwa, with the participation of Kelani Cables PLC Director and CEO Mahinda Saranapala.

The occasion was also graced by General Manager Marketing Anil Munasinghe, Sales Manager Exports Devinda Lorensuhewa, Brand Development Manager Channa Jayasinghe, Sales Manager Chaminda Waidyatilleke, Sales Controller Ralph Roshan, Sales Manager Power and Energy Rohana Waddduwage and the sales team of Kelani Cables PLC.

Keani Cables PLC has built a reputation with its secure electrical and communication cables and maintained it over a period of 50 years and that led the company to venture into producing Kelani LED bulbs in the Kelani Lighting product range.

However, the company as a test marketing strategy, having provisions to further enhance the quality of the product, distributed the product initially in a limited purview.

Kelani LED bulb subsequently proved to be a product that is suitable to be in the Kelani Lighting product range. There were no technical flaws and no customer complaints on Kelani LED bulb and the product won the hearts of customers enhancing its sales day-byday. Endorsements made by the customers on the product made the company to launch an islandwide distribution campaign for the product.

Sri Lankan households can now benefit from a range of Kelani LED bulbs that has a greater lighting capacity of Watt 3 to Watt 11 and come in Daylight and Warm Light types. The bulbs come in both screw type and pin type with a two-year warranty.

Kelani LED bulb newest bulb saves electricity by 85 percent and has a 15-year lifetime. This will surely support people in our country to keep their electricity bills from soaring.

Munasinghe speaking of Kelani LED bulb said Kelani Cables PLC ventured into producing LED bulbs in addition to producing secure electrical and communication cables after a comprehensive study revealed the need of better LED bulb by the Sri Lankan households.

“Kelani LED bulbs serve varied purposes of Sri Lankan consumer. We have a superior product that emits more light and has a greater reach. That is the USP of Kelani LED bulb. This newest range of LED bulb has greater emission power and greater lifetime. The consumers who complain about low emission of light from various LED bulb products have now become loyal customers of Kelani LED bulb. While all other LED bulbs emit a conical shaped light, Kelani LED clear bulb emits light to spread fully. Hence, Kelani LED bulb could be treated as just the product for any household,” said Munasinghe.

He added, “Since the Kelani LED bulb was distributed in a limited area, we got complaints from customers and our sales agents who did not have access to this new product of ours. They insisted that Kelani LED bulb product to be distributed in their vicinities as well. Heeding to their requests, we started distributing the product on a macro level covering the whole country.”