Atlas – A brand with truly Sri Lankan heritage

As one goes down memory lane back to school, the classrooms and our favourite and not so favourite subjects, many will recall with fondness how important it was to write clearly with the assistance of a trustworthy pen; for close to 60 years, Atlas pens have built a reputation as a reliable, trusted Sri Lankan brand that encouraged students not only to develop excellent hand writing but also to pen their dreams.

“My experience as a student involved learning to write beautifully with Atlas pens,” says Neil Gunasekera, a leading lawyer, who remembers school days with nostalgia.

“A good pen helps you to develop nice handwriting. Today, although computers and tabs have taken the lead, it is still important to develop good handwriting, which most of us did in school with Atlas pens,” he adds. “Our knowledge back then came from plenty of reading and taking part in various activities in school. This was reflected in our writing too – developing great looking hand writing is not just a requirement but also an art that can be perfected with constant practice. Writing with an Atlas pens fostered this in many of us at the time.” He remembers handwriting competitions that encouraged students to learn their handwriting.

“Such activities are engaging and empowering for students. I believe that everyone should work on fine tuning one’s handwriting because it says a lot about you. It is also a pleasure to write well no matter how digitally connected the world might be.”

Hand written notes are still considered a warm and a caring gesture throughout the world.

“A handwritten letter is always better than an e-mail or a typed letter,” Gunasekera adds.

“It is something of value that we must pass on to the next generation as well.”

When it comes to writing, as Gunasekera recalls, Atlas pen holds iconic status in the world of stationary in Sri Lanka. For close to 60 years, Atlas has been a brand that has been closely identified with the students and their quest to develop their handwriting, express their thoughts and pen their future success stories.

“It is a brand many Sri Lankans have grown up with,” says Atlas Axillia MD Asitha Samaraweera/

“Most Sri Lankans recall writing with Atlas pens in school. For Atlas, it is a reminder of the brand’s closeness to Sri Lankans and its strong Sri Lankan heritage that goes back generations.”

Today, assuring customers of its Sri Lankan heritage, while promising world-class quality, Atlas maintains a formidable presence in the market for stationary as the country’s leading stationary brand.

“Atlas remains Atlas, reiterating the special place Atlas holds in the hearts and minds of all Sri Lankans,” says Samaraweera in conclusion.