Daily Mirror (Sri Lanka)

SLIC once again secures AA+ from Fitch Ratings

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Sri Lanka Insurance Corporatio­n (SLIC), the leading state insurance company, was once again affirmed by Fitch Ratings at ‘AA+ (lka)’, for the company’s long-term financial sustainabi­lity.

Sri Lanka Insurance has the highest ranking bestowed by Fitch Ratings among the nearly 30 insurance companies operating in Sri Lanka, including the foreign companies. The pioneer in the insurance industry in the country opened its doors in 1962 and has stayed relevant and ahead of the competitio­n ever since.

The company’s Life Insurance Fund is the largest life fund in the local insurance industry to date, which has topped the Rs.100 billion marking. The muchawarde­d brand was also most recently recognized as the ‘Most Loved Insurance Brand’ in the island, while also being ranked in the top five of Most Loved Brands in Sri Lanka in the recently published 2018 Brands Annual.

The digital age is rapidly transformi­ng the way many industries do business and also how they communicat­e and interact with customers and employees. In order to stay relevant in a fast-changing environmen­t, it is important that businesses adapt to these changes and adapt them in ways that can improve processes, product innovation and communicat­ion.

“We are proud of the AA+ (lka) ratings appointed by Fitch Ratings, that factors in Sri Lanka Insurance’s long track record, which includes our strong business profile, excellent financial performanc­e and stellar capital position. Sri Lanka Insurance has a rich heritage of serving the people of this country for over 55 years and has maintained our strengths in this area. We have always put our customers first and we are currently undergoing transforma­tions to serve our customers better. This involves us realigning our processes to cater to customers’ convenienc­e especially in the line of motor and non-motor insurance. We aim to enable our customers by having our products and processes online for greater customer convenienc­e,” said Sri Lanka Insurance Chief Executive Officer Chandanaal­uthgama.

“We see that there is still much potential in the insurance industry in the country, with there currently being only 32.6 percent penetratio­n in the life insurance category. Our Life Insurance Fund, which is the largest life fund in the local insurance industry to date, has topped Rs.100 billion, marking another historical milestone as the leading insurer. This enables us to declare the highest returns in the industry to its life policyhold­ers, we are the only company to declare a guaranteed bonus year-on-year, which has been built over the past five-anda-half decades. To date Sri Lanka Insurance has declared over Rs.50 billion to its life policyhold­ers since 2006, making it the most attractive life policy in the market. The Sri Lanka Insurance life products portfolio has also been revamped to meet the needs of the modern consumer, bringing in flexibilit­y to its portfolio,” Sri Lanka Insurance Chairman Hemaka Amarasuriy­a added.

It has also invested significan­tly to improve IT infrastruc­ture so that processes can be made more efficient.

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