Daily Mirror (Sri Lanka)

Vision 8 Academy completes 100 CRM training programmes

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Customer Relationsh­ip Management (CRM) is a broad approach for creating, maintainin­g and expanding customer relationsh­ips.

CRM is the business strategy that aims to understand, anticipate, manage and personaliz­e the needs of current and potential customers in an organizati­on and build loyalty

Vision 8 Academy (V8A) has taken an initiative to address this concern and initiated programs since March 2015 to address on how CRM can be used by the present day dynamic banking and finance company employee to provide a superior customer service, while enhancing the capability to cross-sell financial services / products to the customer.

V8A had conducted training for 15 banks, 32 finance companies and 3 insurance companies’ staff on the subject. They had trained the entire staff of National Savings Bank recently. At present they are in the process of training staff of a leading commercial bank and of a regional developmen­t bank.

V8A, the number one training academy in Sri Lanka on CRM & Cross Selling is headed by Tissa Jayaweera and Amintha De Silva, Ex Banker, Master Trainer, the renowned Customer Relationsh­ip Management and Cross Selling Guru of Sri Lanka, trained by Mckinsey & Company, USA during his tenor at Emirates Bank, Dubai, UAE is the Chief Visionary Officer.

 ??  ?? AMINTHA DE SILVA Conducting THE 100th programme At Hotel TAJ SAMUDRA
AMINTHA DE SILVA Conducting THE 100th programme At Hotel TAJ SAMUDRA

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