Daily Mirror (Sri Lanka)

SUSTAINABL­E DEVELOPMEN­T

-

Sustainabl­e developmen­t is a widely used concept now-a-days in businesses and politics. Every country looks at achieving sustainabi­lity in their developmen­t projects and business organizati­ons look at sustainabi­lity in their businesses. Sustainabl­e developmen­t has been defined in different manners but the main purpose of sustainabl­e developmen­t is to combine growing concern about environmen­tal issues with socioecono­mic issues. The purpose of this article is to explain the concept “sustainabl­e developmen­t”.

SUSTAINABL­E DEVELOPMEN­T

In the past, environmen­t has been viewed as a separate area from humanity and it was protected through some specially secured forests or parks in countries. Environmen­t protection was an individual country’s problem and was not a global problem. Humans require natural resources for their lives and there should be a mechanism to manage these resources, rather than exploiting continuous­ly, because we need to ensure in the long run, the availabili­ty of these natural resources for humans continuati­on (Dryzek, 1997). The concept sustainabl­e developmen­t is a result of a growing concern about world’s environmen­tal issues and socio-economic issues to do with poverty and inequality and concern about healthy future generation­s (Hopwood, Mellor, & O'brien, 2005). The term sustainabl­e developmen­t first has been discussed in 1980 in the world's conservati­on strategy (IUCN, 1991). The fundamenta­l objective of sustainabl­e developmen­t is to meet the needs of present human needs without compromisi­ng the ability of future generation­s to meet their needs. We use present resources and natural environmen­t and in the consumptio­n process we create definite impact for the environmen­t and the society through production process and social influences. This shows our common future without just focusing on individual­s.every human being has to depend on the society for their sustenance. How much ever innovation­s we do, still we are dependent on the society, because those innovation­s also happen at the cost of natural resources available currently, and at end, it is our environmen­t. It says ecology and economy are becoming ever more interwoven – locally, regionally, nationally and globally (Wackernage­l et al., 1999). The need of environmen­t for our present and future existence is unavoidabl­e. Therefore, protecting the environmen­t is a planet wide requiremen­t but not a countrywid­e or nationwide requiremen­t. Environmen­tal problems are global but not local. Our individual actions impact over environmen­t and it is not our problem only. It has become a worldwide problem, and some become internatio­nal problems such as releasing pollution that crosses boundaries, moving polluting industries to another location ,and using up more than an equitable share of the earth’s resources etc. According to Hopwood, environmen­tal problems threaten people’s health, livelihood­s and lives, can cause wars and threaten future generation­s (Hopwood et al., 2005).

When we look at not only developing countries like Sri Lanka but also developed countries also, their growth models have failed continuous­ly. This is proved by recent global economic crises in the world. They could not eradicate global poverty or inequality globally or within counters. Still the gap between rich and poor countries are going on. But the world is moving towards the capitalist economy and this is dominated by larger scale multinatio­nals. While they have their profit motives, moving towards sustainabl­e developmen­t is a challenge. If there is economy growth, that will be benefitted for societies but economic growth means using more and more resources in the environmen­t and production waste therefore is unstoppabl­e,and this challenge the sustainabl­e developmen­t concept. According to Daily 1993, sustainabl­e developmen­t has to be qualitativ­e rather than quantitati­ve improvemen­ts (Daly & Townsend, 1992). There are two types of views about sustainabi­lity: strong sustainabi­lity and weak sustainabi­lity. Weak sustainabi­lity views the damage and the natural resources gap created by manufactur­ing and using natural resources and environmen­t can be filled by new technology. This believe that the natural resources consumptio­n is an event but not a disaster. Worlds can go ahead without natural resources. On the other hand strong sustainabi­lity criticize this view and their point is that human made capital cannot be replaced with multitude of processes vital to human existence such as the ozone layer, photosynth­esis or the water cycle (Hopwood et al., 2005). We need to understand non-human species, natural system and biodiversi­ty have their own rights and values in themselves (Naess, 1989).

CONCLUSION

Sustainabl­e developmen­t is a concept used by politician­s of every country and business organizati­onal policy makers. More than the past, now human attention has moved towards sustainabi­lity, because with the rapid developmen­t of economies, the negative impacts for the natural environmen­t has increased. Natural environmen­t pollution and economic growth go together up and down. This article talks about different views about sustainabl­e developmen­t. While the world scholars argue over the topic, multinatio­nal businesses can grow their business at the cost of natural resources but they also stand with government­s to protect the environmen­t irrespecti­ve of different views of sustainabi­lity. Finally this is a very important topic as mainly this is not about the present but this is about our future generation­s of the world.

When we look at not only developing countries like Sri Lanka but also developed countries also, their growth models have failed continuous­ly. This is proved by recent global economic crises in the world. They could not eradicate global poverty or inequality globally or within counters. Still the gap between rich and poor countries are going on. But the world is moving towards the capitalist economy and this is dominated by larger scale multinatio­nals. While they have their profit motives, moving towards sustainabl­e developmen­t is a challenge.

 ??  ??
 ??  ?? By Nilantha Perera, Senior Lecturer in marketing, Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya.(You can contact the writer through: nilantha.roshan@gmail. com)
By Nilantha Perera, Senior Lecturer in marketing, Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya.(You can contact the writer through: nilantha.roshan@gmail. com)

Newspapers in English

Newspapers from Sri Lanka