Daily Mirror (Sri Lanka)

CH17 Loyalty and Ransalu Privilege taste Domino’s Pizza flavour

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Sri Lanka apparel’s flagship employee welfare programme – Ransalu Privilege has added a fast food chain of internatio­nal repute to its large portfolio of retailers of consumer brands, for the first time since its launch five years ago.

“We strive to give the best of our service to the skill set of this highly energetic and dynamic sector which could be undoubtedl­y considered as one of the corners stones of developmen­t of Sri Lanka’s economy,” said Jumar Preena, the architect behind this single mega employee relations exercise.

CH17 Loyalty and Ransalu Privilege cards will be accepted at any of the Domino’s Pizza outlet and they will be entitled for a whopping 20 percent off medium and large pizza. This offer is valid for dine-in, takeaway as well as delivery.

“Our retail sector partners have been very generous towards the Ransalu programme and they have found this segment of the customer base vital for their growth in terms of volume and revenue. As a result of the benefits the retail sector continues to enjoy, they are more than happy to ‘give back’ whatever they can to the industry,” Jumar explained.

Five years of continuous service has made Ransalu a household name within the industry and the benefits it provides families of these workforce are immense, Jumar added.

Jumar also revealed about plans that are being drawn up to launch Phase Two of Ransalu Pranaama in January next year, with a new vibrant look and wider network of merchants islandwide and more benefits and privileges.

Jumar thanked Domino’s Pizza, which is now the number one pizza brand in the world, with over 15,000 stores in over 85 countries and it is also considered one of the top 10 largest quick serve restaurant­s in the world, for its very generous offer to the apparel industry and to CH17 Loyalty’s Corporate Privilege card.

The Domino’s Pizza journey began in 1960 in USA, with the Sri Lankan operation commencing in 2011, under franchisee Jubilant Food Works. Domino’s Pizza Sri Lanka is committed to serving the Sri Lankan consumer through unparallel­ed understand­ing of the local consumer, whilst bringing in the best practices from their internatio­nal network.

Domino’s continues to set pace in a quick-serve food industry with friendly service, great quality in food and an experience that cannot be surpassed.

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