Ceylinco Life’s Family Savari to go Down Under in just-launched 12th edition
Ceylinco Life’s globetrotting ‘Family Savari’ promotion is to venture south of the equator for the first time, giving lucky policyholders an opportunity to enjoy the magic of the land Down Under in the first half of next year.
The life insurance leader has announced that Sydney, the most populous city in Australia and Oceania, will be the grand-prize destination in the 12th edition of Ceylinco Life Family Savari promotion, which kicked off on September 1. Five policyholders and their families who win this prize will be accorded an allexpenses-paid holiday in the city known for its iconic opera house and harbour bridge.
Grand-prize winning families at previous Family Savari promotions have visited Italy, England, Germany, Switzerland, Japan and France. In all, nearly 24,000 people have been rewarded with the Family Savari experience over the past 11 years.
Easily the largest customer promotion in Sri Lanka’s life insurance sector, the latest edition of Ceylinco Life Family Savari will benefit 2,260 people from 565 policyholder families, with 65 families winning overseas holidays – 50 families to Singapore, 10 families to China and five to Sydney and 500 families spending a day at the Leisure World theme park.
Additionally, Ceylinco Life has announced that this year, 15 policyholder families drawn from customers that purchase new policies between September 1 and December 31, 2018 will each win a hotel stay in Sri Lanka through 15 weekly draws to be conducted during the promotion period.
Conducted annually since 2006, the Ceylinco Life Family Savari promotion is intended to increase the penetration of life insurance and to reward policyholders for keeping their policies active. All active long-term Ceylinco Life policyholders, holders of Ceylinco Life Retirement Plans and new policyholders who purchase a policy, pay three months’ premium and keep their policies active are eligible to win these holidays. Depending on the size of their policies or the balances in their Retirement Plans, some policyholders would be eligible to qualify for the draws for all four categories of prizes.
Emphasising the value of loyalty, policyholders will also receive one additional winning chance for every year they have been with Ceylinco Life, up to a maximum of 15 winning chances for those who have been active policyholders of the company. Additionally, policyholders who have paid a minimum of three premiums using direct payment methods (such as bank standing orders) will receive an additional winning chance.
The grand draw for Family Savari 12 will take place in January 2019, the company said.
Ceylinco Life’s Family Savari programme is promoted by four popular brand ambassadors, the Sri Lankan actors Sriyantha Mendis, Sanjeewani Weerasinghe and Roshan Ranawana and his wife Kushlani who join policyholders on their overseas holidays and local excursion.
The market leader in Sri Lanka’s life insurance sector since 2004, Ceylinco Life has close to a million lives covered by active policies. The company is acknowledged as the benchmark for innovation in the local insurance industry for its work in product research and development, customer service, professional development and corporate social responsibility.