Crysbro opens new sales and marketing office in Colombo
Sri Lanka’s leading poultry brand, Crysbro announced the opening of a new sales and marketing office in Weliwita to better cater to rapidly expanding demand for fresh, safe and nutritious poultry products in the Western Province and Colombo district.
The new sales and marketing office houses a state-of-the-art freezer room facility while its close proximity to the expressway also provides easy access to deliver fresh products to hotels, restaurants and supermarkets in the western province as well as a strategic advantage for the company to reach out to other areas.
Mohamed Imitiaz, Chairman and Managing Director – Crysbro Group inaugurated the new sales and marketing office at an auspicious occasion. Crysbro employees and a host of invitees took part in the festive opening ceremony.
Speaking at the occasion Imitiaz said, “When we commenced our business 46 years ago in Gampola, we were only a small-scale enterprise however in the years that followed, Crysbro has grown from strength to strength, successfully expanding into all corners of Sri Lanka.
“Having long remained a market leader domestically, we now plan to expand our presence into international markets in the near future and we look forward to working with all stakeholder groups, including our valued network of outgrower partners across the island in developing export capacity while further consolidating our local business.”
Established in 1972 with just 100 chicks and a vision to become a market leader in terms of quality, freshness and innovation, Crysbro has grown at a steady pace and in the decades since, has emerged as Sri Lanka’s first and most sophisticated, fully vertically integrated poultry producer with operations spanning grand-parent, parent farms, hatcheries, broiler farms and feed mills.
The thriving ‘Farm-to-fork’ concept has been at the core of the company’s success, and which in turn has provided unprecedented support for numerous stakeholders including direct and indirect employees, out growers, domestic maize farmers, and ultimately, the Sri Lankan consumer.