Daily Mirror (Sri Lanka)

Singer Sri Lanka and Sony launch Sony’s new home audio systems

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Singer (Sri Lanka) PLC, the country’s premier consumer durables retailer, together with Sony Internatio­nal, launched six new high-power home audio systems at an exclusive event held at the Shangri-la Hotel, Colombo recently.

The event was attended by Mohan Pandithage– Chairman of Singer Group, Asoka Pieris – Group CEO of Singer Group, Mahesh Wijewarden­e - COO, Kumar Samarasing­he – Marketing Director, Tharaka Warnakulas­uriya – Brand Manager Singer (Sri Lanka) PLC with Jeremy Heng - Head of Marketing Sony South East Asia, Justin Wong (Branch Head) of Sony Internatio­nal (Singapore) Ltd – Sri Lanka Representa­tive Office and Dilshan Gammampila (Head of Marketing) of Sony Internatio­nal (Singapore) Ltd – Sri Lanka Representa­tive Office. Sri Lanka’s leading musical duo Bathiya and Santhush (BNS) who were appointed as brand ambassador­s for Sony audio products also graced the occasion.

The 6 home audio systems models launched included 3 options of the all-in-one box style (MHC-V81D, MHC-V71DAND MHC-V41D) as well as the Shake 3-box models (MHCM60D, MHC-M40D and MHC-M20D) all of which are guaranteed to fill any room with booming sounds.

The 3-box models provides wide stereo sound for both day-to-day audio needs and weekend house parties with high power amplifiers providing an impressive level of sound pressure. Music can be played from any source such as CD, DVD, HDMI OUT (ARC), USB, Bluetooth, as well as mic and guitar input. Users can also enjoy Wireless Party Chain via Bluetooth and Party King mode.

In addition, Singer and Sony are unveiling a new product to the market; The new SRSXB41, SRS-XB31, and SRS-XB21EXTRA BASS wireless speakers. The speakers are promising audio devices for parties, with exciting features such as live music mode, “Party Booster” feature, multi-colour line lights, speaker lights and flashing strobe lights. The device can be connected up to 100 speakers together to create a Wireless Party Chain via Bluetooth. The sound quality of the speakers are designed to sustain and focus on ‘deep bass’ and ‘punch bass’, which perfectly exhibits bass heavy music such as the popular music genres of EDM, grime and hip-hop.

The integrated spread sound generator of the one box style high-power Home audio systems provide powerful sounds. The MHC-V81D is equipped with a 360˚ live sound feature while the MHC-V71D comes with the live sound feature for high quality music output. These two models also provide flashy 360˚ party lights that illuminate the room to create the perfect party atmosphere.

Additional­ly, the new guitar input mode offers revolution­ary capability of generating guitar overdrive sound effects without the use of a profession­al guitar amplifier. Users can also become the DJ by using gesture control to manipulate the music with a wave of the hand while the new TAIKO mode enables users to use high power audio one-box system like a drum.

Expressing his views at the event, Asoka Pieris– Group CEO of Singer Sri Lanka PLC stated, “We at Singer will further give the best in products, service and experience to our customers through this new introducti­on, together with Sony. Sony is renowned world over for its unbelievab­le home audio systems that provide powerful, high-quality sound. These 6 models offer our valued customers a greater choice when it comes to bringing in high quality music into their homes and filling them with booming sounds. The systems come with a host of advanced interactiv­e features that make them the centre of your living room and will help create the perfect party atmosphere.”

The MHC-V81D, MHC-V71D, MHCV41D& MHC – V21D provide unique interactiv­e features to get everyone involved in the party. The “Party King” feature lets the user’s social media network know about the party while through the accompanyi­ng “Fiestable” app, the user can easily show off these Home Audio Systems via to the new posting button. The systems connect sound as well as friends with the “Wireless Party Chain via Bluetooth” feature which can now connect up to 50 compatible systems together. Users can also have multi-device connectivi­ty so the power of the DJ can be passed around by connecting several smartphone­s to the speaker allowing different members of the party to play their favourite song easily.

Justin Wong (Branch Head) Sony Internatio­nal (Singapore) Ltd – Sri Lanka Representa­tive Office said, “We are delighted to provide this amazing addition to our customers. We believe this range will excite our loyal customers. Sri Lankans especially have shown a discerning attitude when it comes to purchasing the best in audio equipment and this range from Sony will guarantee satisfacti­on”

Singer Sri Lanka offers a wide range of Sony audio products including headphones, wireless speakers, mp3 players, high-resolution audio, audio systems, digital voice recorders, boomboxes, radios, portable CD players, home theatre systems and accessorie­s. All Sony audio products come with one year Singer warranty and will be available through all Singer Plus, Singer Mega, Sisil World and Singer dealers island wide.

 ??  ?? From left: Singer Sri Lanka PLC Brand Manager Tharaka Warnakulas­uriya, Sony South East Asia Assistant Marketing Manager Video and Sound Marketing Division Nicholas Lim, Singer Sri Lanka PLC Director Marketing Kumar Samarasing­he and Chief Operating Officer Mahesh Wijewarden­e, Singer Sri Lanka PLC Group Chairman Mohan Pandithage and Group Chief Executive Officer Asoka Peiris, Sony South East Asia Head of Marketing Jeremy Heng, Sony Internatio­nal (Singapore) Ltd, Sri Lanka Representa­tive office Branch Head Justin Wong and Head of Marketing Dilshan Gammanpila, Singer Sri Lanka PLC Marketing Manager Piyum Jayathilak­e
From left: Singer Sri Lanka PLC Brand Manager Tharaka Warnakulas­uriya, Sony South East Asia Assistant Marketing Manager Video and Sound Marketing Division Nicholas Lim, Singer Sri Lanka PLC Director Marketing Kumar Samarasing­he and Chief Operating Officer Mahesh Wijewarden­e, Singer Sri Lanka PLC Group Chairman Mohan Pandithage and Group Chief Executive Officer Asoka Peiris, Sony South East Asia Head of Marketing Jeremy Heng, Sony Internatio­nal (Singapore) Ltd, Sri Lanka Representa­tive office Branch Head Justin Wong and Head of Marketing Dilshan Gammanpila, Singer Sri Lanka PLC Marketing Manager Piyum Jayathilak­e
 ??  ?? Singer Sri Lanka PLC Group Chairman Mohan Pandithage and Group Chief Executive Officer Asoka Peiris brand ambassador­s for Sony audio products Bathiya and Santhush, Sony Internatio­nal (Singapore) Ltd, Sri Lanka Representa­tive office Branch Head Justin Wong and Sony South East Asia Head of Marketing Jeremy Heng
Singer Sri Lanka PLC Group Chairman Mohan Pandithage and Group Chief Executive Officer Asoka Peiris brand ambassador­s for Sony audio products Bathiya and Santhush, Sony Internatio­nal (Singapore) Ltd, Sri Lanka Representa­tive office Branch Head Justin Wong and Sony South East Asia Head of Marketing Jeremy Heng

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