Virtusa assists UAE’S Mashreq Bank to implement Blue Prism Digital Workforce
Virtusa Corporation, a global provider of digital strategy, digital engineering, and IT outsourcing services that accelerates business outcomes for its clients, and Mashreq Bank, the leading financial institution in the United Arab Emirates (UAE), recently announced the successful implementation of Blue Prism Digital Workforce.
Mashreq is the first private bank in the UAE to implement an automation platform that integrates emerging technologies such as robotic process automation (RPA), artificial intelligence (AI), machine learning (ML), and cognitive capabilities to deliver seamless digital customer experiences and improve operational efficiency for the bank’s staff so they can better service customers.
“Innovation and excellence in customer experience are cornerstones of Mashreq. The success of this implementation reflects our pioneering streak and our relentless effort to lead digital disruption in the industry,” said Mashreq Bank Business Technology Chief Technology Officer Nitin Bhargava. “We continue to provide an unparalleled experience to our customers, achieve unmatched operational excellence, and build a robust, intelligent digital workforce. Thanks to our strategic partner, Virtusa, and the latest software from Blue Prism, we’ve not only gained advanced process automation capabilities, but also AI/ML capabilities that enable us to stay ahead of the curve.”
As part of its digital transformation journey, Mashreq Bank is continuously evolving its strategies to innovate and transform its banking operations. This helps address changing consumer needs by developing new products and services and providing seamless, convenient, and secure banking services to its customers.
Mashreq worked with Virtusa’s Global Automation practice to define the right AI, digital process automation (DPA) and RPA driven process automation strategy for the bank, identify the right virtual workforce platform, and implement intelligent automation across the bank’s process landscape. Virtusa leveraged its strong experience in designing and delivering DPA, software robotics and AI solutions for global banks - and helped Mashreq design and build solutions that met their strategic vision for operational excellence and customer experience.
“This upgrade is another milestone in Mashreq Bank’s journey to becoming a truly digital bank, enabling it to cater to the growing digital customer base while gaining strategic competitive advantage. For organisations to succeed in this digital age, it is imperative to keep pace and embrace disruptive innovation. We are delighted to have partnered with Mashreq Bank through this process, and we are thankful to its leadership team for trusting us to realise its transformation agenda. Virtusa will continue to support Mashreq Bank in its endeavour to provide the most rewarding banking relationship for its customers,” said Virtusa Middle East Business Unit Head and Senior Vice President Vasudev Telikicherla.
Virtusa leads global organisations across multiple industries on their path towards digital business transformation. It recognises and implements solutions to further its clients’ digital transformations by enabling them to leverage intelligent automation and cognitive technologies for accelerated business growth, enhanced digital customer experiences, improved operational efficiencies, and higher staff productivity. Virtusa recently acquired etouch Systems Corp. to enhance its digital engineering expertise and broaden its digital service offerings.