Cinnamon TBC Asia 2018 – Creating Transformational Digital Content for Travel
Digital Marketers from Tourism Tribe, CNN, Google, Expedia to spearhead the event
Cinnamon TBC Asia 2018 will present the third edition of its biennial conference on 30th October where it will focus on the shifts and trends that are shaping the travel industry, through its theme Creating Transformational Digital Content for Travel. With seven internationally recognized speakers sharing insights across varied topics, the conference will offer insight into how to become an effective and influential travel blogger. The industry participants will also have an exciting opportunity to network with 60 of the world’s most recognized Travel Influencers.
This year’s conference will unravel a broad range of current market and content trends and delve into important discussions such as ʻCreative excellence in a technology driven marketʼ, ʻUsing information to create an experience driven marketing strategy for travel contentʼ and ʻThe evolution of the connected customerʼ. Also featured in the conference will be crucial topics such as ʻHow to leverage user generated content to fuel the travel booking cycleʼ, ʻFuture of travel - the China rise and blockchain technologyʼ and ʻConnecting the dots - how to use data to create a seamless travel marketing strategyʼ.
Tackling these all-important areas and avenues, this handpicked panel of globallyacclaimed speakers and trailblazing experts include Liz Ward – Managing Director of Tourism Tribe, Sonali Chatterjee – Sales Director (India & South Asia) of CNN International, Sarita Harilela, Executive Producer for Asia Pacific with CNN International, Janicke Hansen – President of Professional Travel Bloggers Association, Giuliana Riitano – Industry Manager, e-commerce & Classifieds of Google, Abhay Khanna – Regional Manager of the Expedia Group and Zan Wu – Founder & CEO of Zanadu, China’s leader in premium and luxury travel.
For participants to make connections and develop long-term business relationships, Cinnamon TBC Asia has created networking opportunities to enable participants to meet, collaborate and partner with some of the most influential bloggers in the travel sphere. The day is dedicated to exploring ways to become a recognized travel blogger while getting to know those who have. Not only will the event give direction for aspiring travel bloggers, but also celebrate those who have made it in the field. In addition to the conference, all international participants will also be treated to a pre-tour around Sri Lanka which will further help them in providing suitable insight into influential travel blogging of this paradise island.
With similar thought leadership initiatives, Cinnamon is exploring diverse ways in which it can promote the local travel industry. This is one such event which will enable the Sri Lankan and Asian tourism industries to engage and communicate with some of the world’s best travel bloggers, global experts and industry professionals who represent top international organizations and work across a broad range of fields. Cinnamon TBC Asia 2018 is the only event of its kind in Asia that features a pre-tour, conference and awards programme.
The Cinnamon Travel Blogger Conference 2018 is supported by the PTBA (Professional Travel Blogger Association) and PATA (Pacific Asia Travel Association), Official Airline partner – Sri Lankan Airlines, In association with Leveza by MAS, Destination partner – Sri Lanka Tourism Promotion Bureau, Hospitality partner – Cinnamon Hotels & Resorts, Official Digital Partner – emarketingeye, Print media Partner-ceylon Today, and Official Radio Partners – Real Radio and Kiss FM.
This industry conference has generously offered an early bird discount of 10%. If you are interested in enjoying this special rate, make your registration while the offer lasts. There is no reason to delay grabbing your ticket, but if you’re still not convinced, visit www.tbcasia.com or www. cinnamonboxoffice.com or call 071 711 8111. We just don’t want to see you get left behind.