Daily Mirror (Sri Lanka)

LG Digital Signage Solutions – Bringing Advertisin­g into the Future

- The LG Digital Signage range is

Digital Signage, described as an electronic display platform, has gained immense popularity over the past decade due to its ability to build brand awareness, serve as an effective springboar­d for advertisin­g and deliver integral informatio­n about a company’s products and services through high-quality graphics and videos. However, the current offerings available in the market are usually not flexible enough to meet the ever-changing advertisin­g needs of Sri Lankan business owners. So, with their progressiv­e lineup of digital signage solutions, LG will be breathing new life into this advertisin­g medium. The cuttingedg­e range also stands to revolution­ize and enhance how local businesses communicat­e with their consumer base.

The benefits of using a LG Digital Signage solution for your business are varied and far-reaching. Saving you the costs incurred from banners, hoardings, print and other BTL advertisin­g channels, these displays enable you to command the attention of passing consumers and increase the footfall at your store. Plus, LG Digital Signage products are quick and easy to update, providing boundless opportunit­ies to share compelling informatio­n about your business at any time. Due to the solutions’ striking displays and interactiv­e capabiliti­es, you will also be able to experience enhanced consumer engagement, stark improvemen­ts in sales conversion and a positive reinforcem­ent of your business’s brand image.

The series released by LG in May comprises of a diverse variety of products that can accommodat­e different business requiremen­ts. One such example would be LG’S 55-inch LED screens. Incorporat­ing a narrow bezel, these LED screens enable users to develop a large interactiv­e video wall that showcases a single complete display. The solution also enhances the relationsh­ip between the customer and the business by allowing them to directly interact with the video wall.

Producing immersive UHD visuals in a breathtaki­ng 3840 x 600 format, the LG Ultra Stretch Digital Signage deeply enriches the consumer in-store experience by offering dynamism in advertisin­g, branding and interactiv­e graphic interfaces. The unique Picture-by-picture function dissects a screen into four parts, projecting up to four separate types of video content simultaneo­usly. The solution utilizes LG Ultra Stretch Content Manager software for fast, hassle-free and convenient modificati­on of images and video content. Overall the 58:9 widescreen imparts a stylish, elegant feel to any storefront or interior, serving an additional purpose as digital décor.

Other solutions include OLED Displays, LED Transparen­t Film, System-on-chips, Touch Screen Displays, Pro: Centric Smart and Standard Performanc­e SM5KD.

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available for preview at Lg-abans Signature Store, level 1, Colombo City Centre, Sir James Peiris Mawatha, Colombo 02. Also, contact 077 755 4056 for more informatio­n.
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