Daily Mirror (Sri Lanka)

Emirates thrills film buffs

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Film fans travelling on Emirates can now look forward to even more choice as ice, Emirates’ award-winning inflight entertainm­ent system, reaches a new milestone

It takes 119 trips on the world’s longest A380 flight from Dubai to Auckland to complete Emirates’ film catalogue.

Film fans travelling on Emirates can now look forward to even more choice as ice, Emirates’ awardwinni­ng inflight entertainm­ent system, reaches a new milestone by offering over 1,000 movies - more than any other airline. The films are in addition to TV box sets and music giving customers over 3,500 channels of on demand entertainm­ent.

The expanded film catalogue offers over 2,000 hours of entertainm­ent that would take 119 trips on the world’s longest A380 flight from Dubai to Auckland to get through. It is available on over 80 aircraft and includes more than 500 Hollywood hits and 600 world movies to cater to Emirates’ diverse and global customer base. Emirates buys content from every major movie market worldwide and offers films in 44 languages.

“Travelling on Emirates has always been centred on an unmatched customer experience. We’re proud to offer the greatest entertainm­ent choice ever seen in the sky, with probably more choices than most people have at home! We want to create a better-than-home experience when you fly Emirates, with the latest and best movies, great TV and a huge music selection,” said Patrick Brannelly, Emirates’ Divisional Vice President, Customer Experience (IFEC).

Each month over 100 movies are added to the system with selections ranging from all time classics like 1939’s The Wizard of Oz and Gone with the Wind to 2018 blockbuste­rs Jurassic World: Fallen

Kingdom and Ocean’s 8. ice also offers over 25 feature length documentar­ies – the most popular on board at the moment include Eric Clapton -

Life in 12 bars and The Final Year about Barack Obama’s last year in office. Last month, the airline launched its own Food and Wine Channels on ice giving customers a behind-the-scenes look at how it creates its onboard menus and works with its global partners. Emirates ensures its youngest customers are catered for with a large selection of children’s movies and TV channels. In addition to over 75

Disney, Marvel, and children’s movies there are also over 50 TV channels, including Cartoon Network,

Nickelodeo­n, Cbeebies & the Disney Channel.

Emirates has continuall­y invested in upgrading its inflight entertainm­ent systems and was the first airline in the world to offer in-seat TV screens in all classes in 1992. Today, Emirates offers the industry’s largest in-seat screens in all classes at up to 13.3 inches wide in Economy Class, 23 inches wide in Business Class and 32 inches in First Class. The viewing experience in First Class was recently enhanced with Bowers & Wilkins Active Noise Cancelling E1 headphones created exclusivel­y

for Emirates.

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