Elephant House wins Gold at NCE Export Awards 2018
Sri Lanka’s legendary consumer foods brand Elephant House has won two Gold awards at the 26th annual NCE Export Awards 2018. Having won Golds in the ‘Frozen Confectionery and Beverage Medium’ and ‘Fresh and Processed Agriculture Exports’ categories, these awards are the most recent in a history of achievements at past NCE Export Awards ceremonies, which have seen Elephant House win multiple times, in multiple categories, over the years.
The Gold award won in the ’Fresh and Processed Agriculture Exports’ category was a welcome honour as it highlighted the company’s sustainable farming practices and programmes that were initiated to support and enrich local farming communities within Sri Lanka, especially with regards to vanilla and ginger farmers.
“Elephant House is continuing its aggressive expansion into international markets. We will be focusing on our upcoming entry into Qatar, as well as strengthening our existing presence in over 30 markets worldwide, including UK, Switzerland, France, Italy, UAE, Australia, India and the Maldives. We have also benefited from retail partnerships with Tesco, Asda, Lulu and others, enabling us to achieve significant growth in exports,” commented John Keells Holdings PLC Consumer Foods Sector International Marketing Head and Assistant Vice President Buddhika Abayakoon.
Furthermore, the Elephant House brand has managed to secure market leadership in the ice cream category in Maldives as a result of their significant presence in the country’s modern trade channels and resort segment.
Abayakoon also added: “We are currently planning for the next stage of growth as seen by the recent launch of our low sugar variants in the UK and our plans to enter new markets such as Lebanon, Bahrain and Myanmar. It is exciting to see our Brands competing successfully against reputed foreign consumer brands thanks to our product attributes and superior quality.”
A legendary 150-year-old brand, Elephant House has established itself as a household name in the ice cream and beverage sectors. These include a wide range of brands such as longtime favourites Cream Soda, Elephant House Ginger Beer (EGB), Necto, Orange Crush, as well as the newer Lemoki, fruity Fito and even Elephant House’s recently launched milk and bottled water brands, in the beverage category. Backed by Elephant House’s trusted range of wholesome and creamy ice creams, the premium Imorich and youthful Wondercones and Wonderbars, different flavour quickbite Cups, sweet treats Majormax and Necto Ice Lolly, and latest additions Wonderberry and Chocshock, in the ice cream category. Synonymous with wholesome goodness, Elephant House will continue to establish the long-standing tradition and culture of excellence that has truly won the hearts of all Sri Lankans, with the hope of being a truly global brand for all to enjoy.