Daily Mirror (Sri Lanka)

Keells unveils re-branded outlet in Union Place

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Keells Union Place was re-opened on October 3, 2018, offering customers a fresh new retail experience marking a significan­t milestone in the journey of the brand since the time the re-branding began.

While all Keells stores carry a variety of pizza, juice and hot food, Keells Union Place also carries a wider selection for its customers. This includes sushi, cold sandwiches, desserts, cakes, ice cream, deli, pre-packed meat and fish, a ‘Foods from around the World’ section, a wider array of health and beauty products and a premium range of tea and cashew.

This addition hopes to bring a welcome change to the retail landscape of Sri Lanka and reflect Keells’ aim to improve the quality of the nation by providing a fresh new retail experience and fresh products.

Continuall­y innovating the shopping experience, the Union Place store has also incorporat­ed seating space and a coffee bar, inviting customers to truly enjoy their experience at the store along with convenient and improved parking space. All Keells stores now also carry a new range of exciting Own Label products.

A reflection of the Brand’s journey, the Own Label line is catered for shoppers looking for value for money. This store will also continue to carry the legendary Elephant House hot dog which evokes memories from the past and continues to be firm favourite of our customers both young and old.

The re-branding journey leading up to the newest landmark is a double milestone for both the Keells brand and Lankan shoppers, explained John Keells Group Retail President Charitha Subasinghe, paving the path for Keells to continue their evolutiona­ry progress. Keells supermarke­ts have been undergoing a change programme culminatin­g in the new brand being brought to life in all the stores and in all customer communicat­ions.

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