Star Holdings’ Starlight goes ‘green’ with ‘Super-8 Technology’ detergent launch
Star Holdings International (Pvt.) Ltd, a 100 percent Sri Lankan Fabric Care Company with a rich history spanning three decades, unveiled Starlight herbal detergent powder last week, once again revolutionizing the market with a novel super 8 technology.
The inauguration was commenced with a motivational speech by the company’s Director Sulaiman Siraj.
“We will never stop innovating and introducing great products to our beloved consumers. Today we stand by that promise and yet again we launch a product to revolutionize your household.”
Starlight Herbal Detergent Powder, donned in a striking green package with a see through window, showcases an iconic green powder reaching another milestone as ‘Sri Lanka’s first’ in colour, packaging and formulation.
“Our ability to penetrate the market with innovative ‘first-tothe-market’ products come about because we do not follow our competitors, rather we follow the best interest of our valued consumers,” said Star Holdings GM Sales and Marketing Hashan Haputhanthri.
“Our focus is to keep penetrating the market with products that will overwhelm the mind of consumers and keep them on the lookout for STAR products wherever they go.”
R&D Head S. Wahid commented, “We started with the tagline ‘Try It to Believe It’ and now due to our loyal customer base and the confidence placed in us, we are forced to change it to ‘Just Believe It!’
A line up of dynamic guest speakers such as Nandana A. Wickramage, a leading marketing and business strategist and TVS Lanka CEO Ravi Liyanage also commented the fact that Starlight has now become a force to reckon with and is getting ready to positively face the challenges at the “next level”, while The Neeraj Gupta, a reputed raw-material supplier, also expressed similar sentiments. The face of the new product, reigning Miss Derana Sri Lanka Prasadi Rajapakse further enhanced the mood of the event with her charming presence. In a short address to the guests she declared, “Starlight Herbal Detergent Powder is unlike anything I’ve used before. Its smell and properties are unique. I’ve made the switch after using this product. It’s high time that the rest do so too!”
The event comprised of a series of star-studded events that concluded with the Bi-annual Chairman’s Trophy Award Ceremony with trophies and certificates handed-over to outstanding performances in different categories.
“To be able to boost the morale of the STAR FORCE was a great success for us as they are the heart of our company. Without an active beating heart there will be no life in the body, just like that, a confident and united team will be able to push through to make starlight –Sri Lanka’s number one in the near future,” GM Sales and Marketing Hashan Haputhanthri said in a statement to the press.
The ‘Super-8’ technology of Starlight Herbal Detergent Powder comes complete with the essence of herbals, eco-friendly and anti-bacterial properties, in-built fabric softeners, colour optimizers, lasting fragrance, dirt blasters and an additional ingredient that is hands friendly as well as machine friendly due to its anti-corrosive properties.